Great Vision for Aviators
The flyspeck on the windscreen becomes an approaching aircraft on a collision course in mere seconds; a missed symbol on a map or a runway sign turns into a mortal calamity; a simple error in reading an instrument is a life and death matter in moments. Is it any wonder that issues related to vision are of paramount interest whenever aviators gather? Their own lives and the lives of many others depend on their vision and on their ability to meld visual information, knowledge and experience into quick, effective action.
Eyecare professionals (ECPs) need to understand the unique problems of aviators’ vision, yet few of them have much in-depth information or experience with the special visual and eyewear requirements of aviation. Correct frame choice, break resistance, absorptive properties, color recognition, glare and UV protection, anti-reflective properties, adaptation problems, contact lens use and presbyopia and its correction are only a few of the issues that should be given special consideration when designing eyewear for aviators.
Read more
FDTV – New Vision Video Hub Goes Live
Austin, Texas – The owners of FramesDirect.com, the online leader in eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of their new vision and optical information video hub, FDTV.
Videos give web site owners the ability to post news and information in a popular and entertaining format and FramesDirect.com will utilize this media to provide up to date eyewear news, product announcements, press information and more. In addition, FDTV will provide inside information and announcements from FramesDirect.com and the people behind it, including promotions and commentaries from the owners, Dr. Dhavid Cooper and Dr. Guy Hodgson.
Recent additions include tutorials on how to find your eyewear frames size, how to clean your contact lenses and fun with the Face Shape Guide.
“Every day, people around the world want answers to questions about sunglasses, prescription lenses, frames, contact lenses and optics,” said Dr. Dhavid Cooper, CEO. “With the release of FDTV, the video hub for FramesDirect.com, we hope to create an interactive destination where consumers can get answers to their individual questions or find answers to pertinent optical issues.”
“The answers to questions will be given by optical professionals and Dr. Hodgson and I will be involved much of the time providing helpful information where we can.”
“In addition, FDTV will focus on the latest sunglasses and eyewear releases, helpful optical tips and fashion trends,” said Dr. Cooper. “A lot of work has gone into creating the hub, which we believe will soon become the leading source of video optical information on the web.”
Go to http://fdtv.framesdirect.com/ and check out what FDTV has to offer. Viewing options include online or download of the video file. FDTV is iPad friendly, too!
FramesDirect.com is a Texas-based 24-hour/7-day-a-week eyewear store with offices in Houston and Austin that went online in 1996 and currently features over 116,000 products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames.
About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for over 20 years and founded FramesDirect.com in 1996. The company can be reached at 1-800-248-9427.
Related posts and pages: Face Shape Guide Videos, Ray-Ban Wayfarer Music Video Playlist, FramesDirect.com on Facebook, FramesDirect.com on identi.ca, The Eye Zone Video Page, FramesDirect.com YouTube Channel, What’s My Eyeglass Frame Size?, Try On Eyeglasses Online, Video: Eyeglasses Lens Quality.
Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.
Mary J. Blige Sunglasses
Following in the footsteps of Madonna, Celine Dion, the Olsen twins, and every other music diva nowadays, notorious R&B singer Mary J. Blige has her own line of sunglasses in the works. Called “Melodies.” MJB’s shades are set to be released this October. Word has it that there will be four different designs, ranging from aviator style shades to big, black and round classics. Marketing company Orange 21 is co-partnering the sunglass line, check back here for updates in the near future. In the meantime, here’s a vid of MJB sporting what appears to some sleek Baby Phat BP 2038 sunglasses.
~Carson Barker
Related pages and posts – Sunglasses Online, Celebrity Eyewear, Celine Dion Sunglasses, Olsen Twins New Sunglasses, Madonna’s MDG Sunglasses Commercial.
Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.
Video: Smart Sunglasses
Get Going With Goggles This Summer
The first part of Get Going With Goggles discussed why goggles are an excellent eyewear choice for many types of sports and other recreational activities. The initial chapter explained the key criteria for dispensing goggles and examined the use of skiing goggles and swimming goggles. In this chapter, we look at goggles for cycling, ball sports and driving.
Read more
Sports Lens Technology: Deciding What Works for You
While most consumers are first attracted to a pair of sunglasses because of the frame style, discerning sunglass wearers are often just as interested in the performance features of the lenses. Thanks to recent advances in lens technology, today’s sun lenses boast an almost unlimited array of colors, styles, designs, materials and treatments specifically designed to enhance the wearer’s performance in a variety of sports and other activities. Because sun lenses are so rich in features, they present a great opportunity for eye care professionals to discuss a product’s benefits and recommend a combination of features to best suit each patient’s visual performance needs. Although many sun lenses are loaded with technical features, experienced eye care professionals and retailers say a non-technical explanation of sun lens benefits works best when presenting products to patients. Asking questions about the patient’s occupation or favorite recreational activities is a good way to zero in on their sun lens needs. For example, asking if a patient is bothered by glare or reflections is a natural lead-in to talking about polarized, photochromic or anti-reflective lenses. Sports vision experts emphasize dispensers must not only consider the sport, but also the conditions in which it’’s typically played, before prescribing a lens. Tints, mirror coatings, polarizing filters and backside AR all have their uses in athletics but must be dispensed correctly. Read more
Weekly Eyewear & News Updates for 2010-05-29
- Just updated the Video page on The Eye Zone to include the Price Match Guarantee video by Dr. Cooper – http://bit.ly/cjgYs5 #glasses #
- Eyeglass Lens Prescription Explained – http://bit.ly/arHUZp #eyeglasses #eyewear #glasses #
- Focus on Vision Newsletter for May 2010 features Dads & Grads! http://bit.ly/9eerg4 #eyeglasses #sunglasses #specials #
- RT @VisionExpo: Do you exhibit at Vision Expo? Then you should attend TS2. Win a free trip http://bit.ly/cackQg #
- RT @weboptimist: Check it Out! The SEO team at FramesDirect.com starring in a Star Wars movie by JibJab: http://bit.ly/bT70Uq #
- Adjusting to Progressive Lenses – http://bit.ly/abhoPT – Some great information in this page. #eyeglasses #glasses #vision #optical #
- Are you a female trying to figure out what frame shape works with your round face? Check out the video for ideas – http://bit.ly/bA4QES #
- Tell us 5 things about yourself on our Facebook Page and we'll recommend sunglasses and a discount to boot: http://bit.ly/5Jfi5a #
- Just added the "Determining Eyeglass Frame Size" video to the video page at The Eye Zone – http://bit.ly/cjgYs5 #optical #vision #glasses #
Videos: Face Shape Guides
Optician Help Wanted: Quality Control Rx Inspector
Online optical leader FramesDirect.com is searching for a Quality Control Rx Inspector for our Meyerland area office:
Requirements:
o Optical experience
o Great organization skills
o Detail oriented
o Possess the ability to find mistakes and troubleshoot them
o Must have knowledge of Rx lenses
o Ability to transpose an Rx
Duties:
Check in all prescription lenses
- Verify that lenses are correct
- Material
- Power
- Match Rx on file
Prepare lenses for Lab
Keep track of orders which are missing information
- Missing PD
- Missing Rx Verification
Final Inspection
- Make sure final product is 100% accurate
- Check Quality of Workmanship
- Check for accuracy of Rx
- Clean and Prep glasses for shipping
Lens Reorders
- Reordering of all lenses that do not pass inspection
- Daily check of all delayed Rx lens orders
- Maintain Mfg Lens Returns (weekly)
If you are interested and qualified, please reply with a copy of your resume and a cover letter describing your background.
Agencies and virtual workers need not apply.
Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect.
