New Contact Lenses Launched
This week at FramesDirect.com we have four new contact lenses available to purchase. With various uses, check these contacts out and see which best suits your individual needs!
Acuvue Advance Plus – Up first, the Acuvue Advance Plus contact lens. These lenses are designed to be replaced every two weeks (with daily wear) and work with near or farsightedness. UV (90% UVA – 99%UVB) protection HYDRACLEAR technologies are present as well. The UV protection and overall comfort of these contacts are what bring people back again and again. So if you are in the sun and want some extra protection for your eyes, Acuvue Advance Plus contacts are a great choice.
Air Optix Aqua Multifocal – The second contact we have for you this week is the Air Optix Aqua Multifocal from Ciba Vision. Designed with TriComfort Technology, they have unparalleled breathability and moisture retention. They provide a smooth transition from focal point to focal point, and also resist buildup. These are great for individuals approaching 40 or older, and that don’t like the look of bifocals or readers.
Biofinity Toric – Next, the Biofinity Toric contact lens from Coopervision in which their most advanced lens material has finally been utilized for those with astigmatism. Nearly eight of ten patients with astigmatism preferred the Bioifinity Toric contact lens, based mainly on comfort and durability. The materials are what really set this contact lens above the others. The lens actually is treated to help keep your eyes moisturized and refreshed during the day. This is a highly rated contact lens.
Biofinity Multifocal – The final contact lens that is new this week at Frames Direct is the Biofinity Multifocal contact lens. This, like many other Coopervision contacts, is designed for performance and durability. But this silicone hydrogel lens is designed for people with Presbyopia (vision changes that come with age). This contact lens really covers all bases and works for improving vision near or far. There is even an extended wear option for those who require overnight wear.
Related pages & Posts: Contacts Online, Video: Cleaning Contacts, Facts About Contacts, Wearing Contacts – It’s All About Comfort, Contacts: Choices, Benefits, Buying.
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Austin Job: Product Database and Catalog Manager
POSITION Product Database and Catalog Manager
LOCATION Austin, TX
COMPANY BACKGROUND
Essilor, the world’s leading ophthalmic company (US HQ in Dallas) www.essilor.com has recently acquired a majority stake in FramesDirect.com . As part of this acquisition Essilor is creating a new stand alone division (E-Commerce Global Business) based in Austin with the objective of rapidly developing Frames Direct’s activity in the US as well as overseas through an aggressive international rollout. Austin is intended to be the Group’s worldwide Internet (B2C) headquarters.
ORGANIZATIONAL CULTURE
The organizational culture at Frames Direct is typical of the early phase of a fast growing organization (start-up) characterized by a highly flexible and reactive management approach focusing on getting business done and supported by a very dedicated staff. Frames Direct’s initial success has been achieved thanks to a deep understanding of the Internet techniques generating large traffic to the company web site and a superior level of customer service assisting the online eyewear consumers at every stages of the purchasing experience.
FramesDirect’s Mission Statement:
FramesDirect.com is the leading online retailer of eyewear (eyeglasses, sunglasses, prescription sunglasses and contact lenses). The Company’s mission is to leverage the advantages of virtual shopping to create the ultimate buying experience for today’s eyewear consumer.
OUR OPPORTUNITY
The Product Database and Catalog Manager, located in Austin, Texas, is responsible for Product Team and the constant update of assets (images and content) and data in order to keep the Company’s e-commerce product catalog up-to-date at all times. The Product and Catalog Manager will be leading these efforts with the support of a product team and working closely with the developers. The area of responsibilities includes uploading new product data and images, pro-actively propose solutions to improve efficiency of the maintenance and updates of the Product Catalog, actively participate in the product attribute definition to maximize efficiency of the FD site search engine and improve user experience on the FD site, monitor product inventory and sales, removing discontinued products at the end of their life cycle, as well as working with other departments on new product launches.
PRIMARY RESPONSIBILITIES
• Oversee that the technical specifications are input in the database so that each frame is categorized for search functionalities on the site
• Responsible for making sure catalog ad images are current and live and that all collections are priced correctly
• Manage and motivate the Product Data Entry Team (2 to 3 persons)
• Coordinate all communications with Company’s vendors regarding product information and product life cycle
• Coordinate and check the vendor’s electronic data feed as well as the vendor’s electronic inventory feed for all applicable collections
• Order and manage product samples for photography/video to be uploaded on the site
• Oversee and manage the digitizing of frames and sunglasses requiring internal imaging.
• Reporting Data: Keep a log of when promotions, GWPs, best sellers and price changes go live and track sales
• Make recommendations for price changes based on reported sales data
• Stay current on what products customers are searching for by analyzing Search Engine Optimization data on a regular basis. Stay abreast of competition practices
• Coordinate with Blog/Social Media team to announce when new product and new collection goes live and work hand-in-hand with the Marketing Department
• Create and update a weekly/bi-weekly newsletter and reports for internal purposes regarding new products, changes made to collections, best sellers, collection and product group performances, promos, etc.
SKILLS AND REQUIREMENTS
• Bachelor’s Degree or equivalent professional experience
• Advanced proficiency in Excel and Access (knowledge of other databases is a plus)
• Experience of data entry and product database management
• Strong Analytical skills
• Ability to multi-task, prioritize and follow-up on multiple projects
• Self-starter and problem solver
• Detail oriented with the ability to communicate information clearly
• Excellent teamwork skills and experience leading a small team
• Experience: at least 5 years working in a consumer goods company.
E-commerce experience is a plus.
Internal applicants must complete and submit a Job Change Application form and resume to:
Kendra Peters-Ross – Sr. Recruiter
Email: kpeters-ross@essilorusa.com
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Great Vision for Aviators
The flyspeck on the windscreen becomes an approaching aircraft on a collision course in mere seconds; a missed symbol on a map or a runway sign turns into a mortal calamity; a simple error in reading an instrument is a life and death matter in moments. Is it any wonder that issues related to vision are of paramount interest whenever aviators gather? Their own lives and the lives of many others depend on their vision and on their ability to meld visual information, knowledge and experience into quick, effective action.
Eyecare professionals (ECPs) need to understand the unique problems of aviators’ vision, yet few of them have much in-depth information or experience with the special visual and eyewear requirements of aviation. Correct frame choice, break resistance, absorptive properties, color recognition, glare and UV protection, anti-reflective properties, adaptation problems, contact lens use and presbyopia and its correction are only a few of the issues that should be given special consideration when designing eyewear for aviators.
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Contact Lenses & Dry Eyes
Contacts are a great alternative solution from wearing glasses. You no longer have to worry about walking out on a rainy day and having to clean your glasses every ten seconds. You don’t have to worry about walking in your house from the cold, only to be met by a quick fog that will cover your glass lens. Although it is a great alternative, those with dry eyes may not have that type of luxury in wearing ordinary contact lenses due to the condition. Luckily enough, companies have developed contacts for dry eyes, making sure you feel all the comfort you possibly can.
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One of the many recommended products is the Acuvue 1 Day moist contact lens. These lenses manage to attract tear proteins, giving you as much comfort as you can ask for. Not only that, but the material that these lenses are made from give create a smooth glide so your contact lenses can move freely. They also provide some great UV blocking as well as visibility tint, reducing the light sensitivity most common with people who have dry eyes. By working to reduce or eliminate problems found with dry eyes, Acuvue 1 Day Moist contacts for dry eyes are one the many sought out products for the occasional contact wearer.
For those who would wish to get more use out of one pair of lenses, then the Acuvue Oasys with Hydraclear make a great product for those who wish to wear contacts for dry eyes for a longer period of time. Advertised to allow the wearer to use the contacts for up to one weeks time, these lenses also give you the same aid for dry eyes as the 1 Day Moist product. You are also able to use in front of a computer, whether at work or at home, without having to re-wet the lenses due to its all-day moisture solution.
Only a couple products from the various that are out on the market, the two mentioned above are highly regarded as to some of the best products for those looking to wear contact lenses for dry eyes. Similar in price, but difference in quantity and length of use, you can manage said products right where you can utilize them for a month, or perhaps even more. The end result will be the same, the ability to wear contacts with full comfort.
Related pages & posts: Acuvue Oasys for Astigmatism, Acuvue Oasys for Presbyopia, Air Optix Aqua, Dailies AquaComfort Plus 30 pk, Facts About Contacts, Wearing Contacts – It’s All About Comfort, UK Contact Lens Store.
This is the fifth of a series of articles on contact lens options.
Part One: Contacts: Choices, Benefits, Buying
Part Two: Multifocal Contacts: Benefits & Options
Part Three: Toric Contacts for Astigmatism
Part Four: High Fashion Contacts
Part Five: Contacts & Dry Eyes
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Dispensing Contact Lenses to Children
The right steps in the beginning can make all the difference There are few things more gratifying than knowing you’ve made a difference that will last a lifetime. One is the joy of dispensing pediatric contact lenses. Even the best contact lens fit, however, will only be as successful as the dispensing.
TIPS ON APPLICATION
• The caregiver should remain calm and work efficiently before the child (or caregiver) becomes upset. The contact lens fitter may find himself working in a dual role as instructor and counselor. The caregiver’s fears need to be addressed and handled or the child will pick up on the anxiety, causing more stress during the application. It is helpful to give the caregiver specific focusing techniques, such as breathing exercises or counting to three before the lens goes on.
• The caregiver should find a comfortable position and immobilize the child if necessary. In most cases, immobilization techniques are not needed after a couple of weeks.
• The eye does not have to be completely open to get a gas permeable (GP) or high plus soft lens on. If the lens can be placed under a gap in the upper lid, the lens can be pushed up and on, while remaining parallel to the eye. Once the lens is on halfway, the lower lid can be pulled out from under the lens.
• Reassure the caregiver that a misplaced lens will not cause injury to the eye or pain to the child. It will eventually move down on its own. The worst thing a caregiver could do is to go “fishing” for the lens. Lens fishing will cause swelling and increase the anxiety of the child. Gently squirting sterile saline under the upper eye lids will increase comfort and generally cause the lens to float down.
• Praise the child and let him know that he did a good job with the application, removal and wear.
• Lids should be handled at the lid margins (think eyelashes). If force is put on the lids elsewhere, the eyelids may flip. The lid margins give the most stable surface for lens manipulations and for pushing under the lens for removal.
DAILY ROUTINE
Practices will vary in theory on whether the lenses should be removed daily, but there are several reasons the lens should go on and off on a daily basis.
• Children work better within a daily routine. This is less of a contact lens tip and more overall parenting advice. Children like to know what to expect.
• The caregiver is more proficient at handling if the lenses are removed daily.
• The child is better at having the lenses applied. The contact lenses will certainly come out at inconvenient times. It is best if they can go back on without a fuss.
• The lenses stay cleaner, which will lead to better comfort, less inflammation and infection and better optics.
• Caregivers who cringe at the thought of the daily application and removal fight will be surprised at how quickly a daily routine becomes, well, routine.
• Keep in mind that continuous wear may be an option for certain children and/or situations.
WHAT TO WATCH FOR
• Fit changes can be expected at around six to eight weeks, four to six months, nine to 12 months and two to three years of age. Caregivers should watch for the lenses to de-center or pop out.
• The caregiver must be made aware that they will need a back-up lens and to carry the lenses with them, in case the others are lost. Children have been known to eat their lenses.
• The acronym RSVP stands for redness, secretions, visual blurring (if the child can communicate this) and pain. The caregiver needs to be aware of these symptoms, remove the lenses immediately and notify the doctor.
WEARING TIME
The wearing time should be about six to eight hours the first day, 10 hours the second day and then all waking hours. The child may nap in the lenses, but they should be removed at night.
WHEN DOES THE CHILD TAKE OVER?
Children may take over lens removal at ages four to five, application at six to eight and cleaning and care at 10 to 12 years. Of course, all of this depends on the maturity and dexterity of the child, as well as lens type.
FOLLOW-UP CARE
• Caregiver compliance is necessary for follow-up appointments. During the progress evaluation, the doctor needs to obtain a good lens history. Every attempt should be made to access visual function, keeping in mind caregiver impression is important.
• Re-education in certain aspects of contact lens care or application and removal may also need to take place at these appointments. Lens care in children is time consuming and can be stressful, but also rewarding. If the dispensing is done correctly, it sets the parents and child up for years of positive vision.
Excerpted from a feature that originally appeared in Review of Cornea & Contact Lenses. Anita Miller is a certified paraoptometric assistant, who has worked in the Contact Lens Clinic at the University of Iowa for 18 years.
Related posts: CooperVision Celebrates Success of Biofinity® Toric, Avaira® Contacts Now in Extended Parameters, Seasonal Allergies? Try 1 Day Disposable Lenses, CooperVision Expands Offerings for Proclear® 1-Day Contacts, Inserting and Removing Your Contact Lens, UK Contact Lens Store.
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Get Going With Goggles
As vision professionals, when we’re are asked about what products we recommend for recreational activities, the first things that often come to mind are sunglasses. But when was the last time you thought first about goggles? Whether you’re skiing, swimming, cycling or just plain shooting hoops in the driveway, many new and specialized goggles are now available for sports and recreational-specific activities. Like choosing the appropriate clothing for the weather, selecting the appropriate goggle and eyewear for your favorite recreational pursuit is not only important for protecting your vision, it’s essential to maximize your performance and enjoyment.
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Limited Edition Oakley Frames
There were only 400 of the Oakley Fuente Tumbler eyeglasses and 400 of the Oakley Fuente Hijinx sunglasses made in the entire world and they will never be made again. FramesDirect.com is one of the few places in the world that was given some by Oakley. We have 25 of each in stock and ready to ship, so get yours while they last!
Revolutionary ideas from an island in the northern Caribbean inspired the art of the special edition Tumbler and Hijinx. The outspoken attitude and clean lines of Oakley Tumbler and Hijinx are a perfect backdrop for graphics that capture a history of solidarity that defied the status quo. Look close and you’ll see “1975″ – the year Oakley began its own rebellion against industry standards.
Lifestyle isn’t about where you live or what you do. It’s the way you approach things, the way you tell your own story. The art of Oakley has always been inspired by those who step off the beaten path to find something they can call their own. That’s our definition of authenticity, and that’s why the Limited Edition TUMBLER™ is such a pure, clean look of originality. Tilted metal icons tell the world you’re not the type who gets in line with the straight and narrow, and screen printed art enriches the stems to take style where it’s never been.
The Limited Edition Fuente Hijinx comes with Oakley’s HDPolarized optics to balance light transmission, boost visual contrast and enhance depth perception in bright sun. Glare is a hazard, especially when the solar orb is blazing the sky, so we optimized these sunglasses with premium polarization. Ordinary polarized lenses are manufactured with processes that can lead to visual haze and optical distortion but Oakley HDPolarized lenses are made a special way that eliminates those weaknesses, giving you crystal clear vision while stopping 99% of glare.
- This special edition of Oakley Tumbler and Hijinx comes with a collectors’ pin and a custom Microclear® bag for lens cleaning and eyewear storage.
- Durability and all-day comfort of lightweight, stress-resistant O Matter® frame material
- Precision and durability of sculpturally integrated hinge mechanisms with dual-action cams
- Optimized and extended peripheral view plus enhanced side coverage of Polaric Ellipsoid™ lens geometry
- Comfort and performance of Three-Point Fit that holds the lens in precise optical alignment
- Minimized glare via technology that produces the best polarized lenses on the planet
- Further glare reduction plus balanced light transmission of Iridium® lens coating
- Optical precision and performance that meets ANSI Z87.1 standards
- Impact resistance that meets ANSI Z87.1 basic standards
- UV protection of Plutonite® lens material that filters out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm
- Metal icon accents in Square O design on the Tumbler
- The Tumbler is constructed of lightweight, stress resistant, durable acetate
- Heat adjustable
- 7 Barrel hinge
- Silk screen print on temple
Related page & posts: Oakley Sunglasses, Oakley Eyeglasses, Oakley Prescription Sunglasses, Oakley High Velocity Video, Oakley Sunglasses for Electronics Buffs.
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