Ray-Ban’s Rare Prints Augmented Reality

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Augmented Reality: What does that term even really mean? Isn’t all reality augmented by the various attributes that distort reality into what it is? Do cigarettes and caffeine count as reality augmenters? In that sense, does sobriety for alcoholics do the same? These are questions that may never be answered, and are probably outright ignored by Ray-Ban, even though they’re hosting an augmented reality experience of their own on their Rare Prints site.

Here’s how the Ray-Ban Rare Finds Contest works:

Rare Print ads have been placed in various magazines world wide, like Rolling Stone and Maxim. After downloading a plug-in from Ray-Ban’s Website, hold one of these ads up to your web cam and you’ll start to see all kinds of nifty graphics unfold on your screen. The screen will then link you to hidden videos and other cool things to watch, and a contest code at the end. The contest code allows the chance to win all sorts of other cool things, like concert tickets, Ray-Ban gear and such. You chances of winning increase the more times you play.

So that’s how Ray-Ban Rare Prints augments reality. You can find out more about it by watching this video below. If I could win anything I wanted from Ray-Ban, it would probably be a pair of polarized Aviators, simply because I’ve always wanted a pair but never could squeeze it in my budget. ~ Carson

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