Consumers Should Beware of Non-Authorized Eyewear Dealers
Posted by Eyeglasses Guy on March 12, 2009 · Leave a Comment
Houston, TX – FramesDirect.com is proud to be an Authorized Dealer of many top eyewear brands, and warns consumers of the dangers of purchasing through non-authorized vendors.
Dr. Guy Hodgson, CFO and COO of Framesdirect.com makes these points regarding the growing number of unauthorized vendors selling eyeglasses and sunglasses both online and in offline stores. Consumers should only make purchases from Authorized Dealers.
If you see any dealers selling eyeglasses or sunglasses below MSRP (manufacturer suggested retail price), be wary of counterfeits. Only Authorized Dealers can guarantee QUALITY and AUTHENTICITY, and thus protect you with full warranty coverage
When you make an investment in a fine pair of fashion eyeglasses or sunglasses, you want to be assured you are getting the “real thing”. You want to be assured that you’re not paying for fake, counterfeit copies, damaged or repackaged goods. Counterfeit frames are notorious for their lack of quality.
Because your proof of purchase receipt will be from an Authorized Dealer like FramesDirect.com, brands will directly honor your Warranty. Warranties have a lot of value if your eyeglasses or sunglasses should break or need repair. Don’t give that up for a few dollars!
In the case of FramesDirect.com, the company is owned and operated by Drs. Guy Hodgson and Dhavid Cooper. Both are available full time and are involved in the detailed training of online opticians. If a consumer needs assistance in choosing sunglasses, understanding polarization, or have any other technical questions, highly trained online opticians are ready to give expert advise and Drs. Hodgson or Cooper are always available to assist when needed.
“Brands know and respect us,” said Dr. Hodgson. “When you’re shopping online it can be hard to tell from whom you are buying. FramesDirect.com’s stature and strength in the marketplace can give you added comfort for your purchase. We are a major distributor of many various eyeglass and sunglass brands. They know us, respect us and value their partnership with us. FramesDirect.com’s expertise and service, coupled with brand name quality and warranty, ensure you get unrivaled protection on your eyewear.”
FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996 and currently features over 116,000 products, including eyeglasses, sunglasses, prescription sunglasses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames.
About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of optical websites includes FramesDirect.com and The Eye Zone, the company’s official eyewear news blog. FramesDirect.com can be reached at 1-800-248-9427.
Contact:
Richard V. Burckhardt
713-914-0011 x250
press@framesdirect.com
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