The So Soon Team

Serving as an independent multi-disciplinary cluster of young professionals specializing in fashion eyewear, So Soon is structured to reproduce on a small scale the vertically integrated design center of the Italian eyewear companies, providing all the activities related to the development of a collection from inception to commercialization. “Italian companies have successfully monopolized the eyewear market for decades by making large investments on design, technologies and human resources. As competition is getting global, smaller players who can’t afford such internal facilities are likely to remain cut off from the game”, Livans said. “So Soon has been launched to fill this gap: it’s our mission to make this Italian expertise on design, product development, marketing, graphic design and communication globally available to optical companies and fashion houses”.

As creative director and head designer, Matteo Livans will be joined by marketing veteran Antonio Piazza who will be in charge as brand development manager. Technical designer Amar Amoretti, who worked on brands such as Beverly Hills Polo Club, will be working as CAD designer. Additionally, award-winning graphic designer Fabio Trovato, well known for his visual designs aired on MTV, will head up the graphic and web division. The team also proudly appointed plating expert Paolo Bersaglio, former technical manager for world leader companies in the jewelry plating sector, as responsible for the colors and materials R&D department. Anna Oberhauser, who handled the PR for Alessandro dell’Acqua and Alexandra de Curtis and works with fashion and luxury brands, will round out the team overseeing public relations activities for all the clients of So Soon.

By investing in the specific specialties of each expert within the team, So Soon will be offering the service of a big design agency while maintaining the flexibility of a freelance consultancy. “Chances are over for ordinariness in today’s market, incoming challenges require a different approach to be the standard not only for standing out, but just to remain competitive”, Livans said. “The success of the Italian eyewear industry has been determined by such straight forward attitude towards both style and business”, Piazza went on to say. “Additionally to the finest design, So Soon will provide comprehensive strategic plans and trend forecast services such as WGSN for enabling wholesalers and emerging brands to be structured like the big firms on an easy way, helping them establishing their own brand on an international basis”.

Matteo Livans is a twice MA graduated Italian product designer, having designed international eyewear and sunglasses collections for top fashion brands such as Armani, Hugo Boss and Valentino. With over 8 years of experience in bringing to market fashion and luxury eyewear, Matteo has been working as full-time designer in both fashion houses and optical companies, such as Sŕfilo for three years. He as well has previously been part of the design team of Allison where he designed such iconic brands as Vivienne Westwood, Gianfranco Ferrč and Romeo Gigli.

For more info please visit: www.sosoon.it

Press Contacts:
Antonio Piazza
+39 348 8357166
antonio.piazza@sosoon.it

Related pages & posts – Optical News & Articles, Celebrity Eyewear News, Online Vision Information, Sunglasses Online, Italian Eyeglasses.

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Matteo Livans Launches So Soon Italian Eyewear Design Studio is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

You are undoubtedly familiar with The EYE Zone – the official FramesDirect.com blog – and with FramesDirect.com, itself, but FramesDirect.com owns and operates other websites you may not be aware of. We’ve also established a presence on several other online resources. Here’s a rundown of the all the places on the web operated by FramesDirect.com.

Click to Visit	FramesDirect.com This is the flagship site for FramesDirect.com on the web where you can find great deals on thousands of designer prescription eyeglass frames, sunglasses and contact lenses. We’ve been online eyewear experts since 1996 providing 100% accuracy on prescription eyewear.
Click to Visit	Afeyewear.com AFeyewear.com (Armed Forces Eyewear) is FramesDirect.com’s way of saying thanks to our brave folks in the U.S. Military. AFeyewear.com offers the same huge selection of designer eyewear with special military discounts. If you or a loved one are in the military, this is where you should be buying eyewear!
Click to Visit	FramesDirect.co.uk FramesDirect.co.uk is our online store serving the United Kingdom and surrounding countries with great deals on prescription glasses.
Click to Visit	FreeVisionInfo.com FreeVisionInfo.com is a massive online resource of vision and eye health information. The goal is to help people become more knowledgeable about eye health, vision, and all things optical so that they can make better informed decisions as patients and consumers about eye care issues.
Click to Visit	The EYE Zone The EYE Zone is the official blog of FramesDirect.com. We pack it full of industry news, fashion news, product updates, promotions, and deals. People are encouraged to leave comments and ask questions.
Click to Visit	FDTv FramesDirect.com has produced many interesting and informative videos over the years about eyewear and vision care. FDTv is our video showcase where you can watch them all.
Click to Visit	Facebook When you become our fan on Facebook you don’t only get information about upcoming deals and promotions but you also get to join in on some fun stuff! We’re always getting our community involved in fun games with cool prizes like eyewear discounts, designer brand merchandise and gift cards to places like iTunes and Barnes & Noble!
Click to Visit	Twitter Following us on Twitter gets you a $5 off coupon code and is a great way to stay in the loop on latest promotions. You can also ask us questions about eyewear or customer service.
Click to Visit	YouTube If you loved FDTv then you’ll love our YouTube channel! Comment and share on all of our great eyewear videos.

Get the Full FramesDirect.com Online Experience! is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Prada isn’t stopping at making superb quality high end shoes, clothing and eyewear. Now they’re moving into the world of global communications!

Prada has partnered with gadget-intensive company LG to produce the Prada Phone by LG 3.0. The end product is a high end smartphone with all the latest features that carries with it the prestige of the Prada name.

Specifications include: Dual-core OMAP 4430 1GHz processor 8 GB internal storage microSD storage slot 8 megapizel camera Full 1080p HD video LG NOVA display Android Gingerbread OS

Image Courtesy SlashGear.com

The normally jovial and colorful Android Gingerbread OS UI has been overhauled by Prada to present a sleek black-and white appearance.

Check out this video of the phone from the guys over at SlashGear.com:

The phone is launching first in South Korea and Europe with plans to open in UK markets in late January 2012. When the phone will be available in the US is not yet known, but you can bet that The EYE Zone will keep you posted and let you know as soon as we find out.

Also see Prada Sunglasses.

Prada Phone by LG 3.0 – Style and Technology Merge is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Your face is the most recognizable part of your body, one that people identify you by. For this reason, your men’s eyeglasses need to reflect who you are and what image you want to portray. If you want to appear sophisticated, your glasses need to reflect this. Those who are conservative won’t want to wear flashy eyewear as your choice of glasses helps to determine how you are perceived. Make sure the pair you decide to buy says what you you want it to say. This is especially true if you only own one pair of glasses for use every day.

When choosing a pair of frames for your men’s eyeglasses, you need to first consider your lifestyle and personality. What will you be using your glasses for? Do you participate in sports or will they be used for close-up work? This will be a factor in the glasses you should ultimately decide on. Determine also if you should purchase more than one pair. You don’t wear the same pair of shoes every day, so why would you use the same eyewear. Often, it is best to have different pairs for difference activities and occasions. With each pair, take color, style, size, and material in consideration.

While at work, you most likely need to portray a serious image. This helps colleagues and clients have confidence in your abilities. When choosing men’s eyeglasses to be used at work, consider classic shapes and traditional colors. Plastic frames often tend to have unusual shapes and bright colors. It is best to avoid those for normal working hours. Stainless steel and titanium remain good choices along with three-piece mountings and rimless styles. Choose colors such as brown, gunmetal, silver or black as they are conservative and easy to mix and match with business suits. Tortoise shell frames are also appropriate for the workplace.

If you work in a company that emphasizes creativity and fashion savvy, you have more leeway when it comes to men’s eyeglasses. Here you can wear geometric designs or large plastic frames and fit right in. The same is true of metal frames in creative designs. Many choose to go with over-sized glasses in colors such as purple, green or blue. Multi-colored laminates are also popular as well as animal prints and flower patterns. If you want to really stand out in your job, consider eyeglasses with laser details and/or finishes. Retro and vintage glasses are also pleasing to the eye.

Even if you are retired or no longer have the need to work, you don’t have to go with grandpa glasses. The giant metal frames of the past need to be thrown away for good. Upswept rectangles are a great choice in men’s eyeglasses as they make you look younger. The same is true of colors such as deep browns, burgundy and gunmetal. For those who are younger, such as college students, your options are unlimited. Almost anything goes. Choose bright colors, large frames, color lamination and unusual shapes. Now is the time to determine who you are and your glasses should reflect this.

Dads are often busy. Between work, hobbies and activities for the children, you may be constantly on the go. If this is the case, basic men’s eyeglasses are probably your best choice. This doesn’t have to mean they are dowdy though. Choose ovals or upswept rectangles to keep you looking and feeling young. If you like to show off your fashion sense, choose a pair which sports a designer logo. Interesting colors can dress up the most basic of glasses, so be sure to consider all options here.

Even if you are not a dad, your life is probably still hectic. In most cases, your work glasses are not appropriate for personal time. You want something that is comfortable and can keep up with you no matter what you are doing. Be sure to consider purchasing a second pair for those times when you are away from the office.

Don’t limit yourself to just one style. Your personality is not one-dimensional and your glasses shouldn’t be either. With so many options to choose from, you will most likely want to pick up more than one pair. Men’s eyeglasses are just as important as the clothes you wear so be sure to update your look on a regular basis. Your whole style may change as a result.

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How to Choose Men’s Eyeglasses Frames for Image is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Spy Optic goggles and sunglasses will be endorsed by MTB freestyle/freeride standout Mike Montgomery.

“Mike’s slope style runs leave spectators either fist-pumping or slack-jawed and speechless, and his jumps push the limits of the sport so far that it hurts,” says Victor Sheldon, SPY motocross and cycling marketing manager. “He’s a rider’s rider, a guy that other competitors cheer-on because he’s legit, he has absolutely no fear, and he’s a solid dude on and off the bike.”

Montgomery won the Pinkbike Best Trick Throwdown at Ranchstyle this past May, followed that up with a win in the MTB Slopestyle event at the 2011 Teva Mountain Games on June 1, and clinched another Best Trick title at the Jump Ship Dirt Jump Invitational in Canada, held June 10-12.

“Mike casually made his way into the top 20 in the FMB World Tour Rankings this year, and we’re looking forward to supporting him through more stops on the calendar so he can wage a proper assault on the top of that leaderboard,” says Sheldon.

Montgomery joins the family of SPY mountain bike riders, including reigning UCI Mountain Bike World Champion Sam Hill and UCI Mountain Bike Downhill World Cup standout, 17-year-old Troy Brosnan.

“I’ve been a SPY guy from the start and I’ll be a SPY guy when I retire 100 years from now,” says Montgomery. “They make the best goggles around, their new Performance sunglasses are insane, and the people at the company are the real deal. I’m stoked to be officially on board with the team, and I’m looking forward to going big in my SPYs.”

Next-up for Montgomery is the Kokanee Crankworx Best Trick Showdown, July 21 (following the Jeep Air downhill and Hill and Brosnan appearances). Thereafter Montgomery will attempt two distance world records at Mammoth Lakes, Calif., Sept. 23 and Sept. 24.

For more information about SPY Optic, log-on at www.spyoptic.com.

Related pages & posts – UK SPY Sunglasses, UK Spy Goggles, Over The Glasses (OTG) Goggles.

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Spy Optic Signs Mike Montgomery is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Oakley has always been a huge supporter of the American Armed Forces, and it was that commitment to the men and women that serve and protect American freedoms across the world that inspired the Oakley team to go one step further. As co-founder of the Infinite Hero Foundation, Oakley is determined to help our servicemen and women to return home with the most ease.

The Oakley Infinite Hero Radar Path Sunglasses are among the frames to benefit the Infinite Hero Foundation.

While maintaining their status as a philanthropic organization, Oakley decided to up the ante yet again by releasing unique “Infinite Hero” limited edition frames, apparel and watch. All with unique color treatments and accents that carry the mark and symbol of the Infinite Hero foundation. The symbol is accentuated with a Greek cross to symbolize aid, the infinity symbol to represent the unwavering devotion to their cause all set on a purple background, purple being in honor of solders wounded in battle.

The collection includes a selection of sunglasses with purple accents, included in this are Split Jacket, Radar Path, Plaintiff, Fuel Cell and Necessity. These are five of the most popular styles available with Oakley and with each purchase of one of these unique frame Oakley will donate $20 to Infinite Hero. Also included within this collection is a selection of apparel, with each of these 10% will be donated.

Last but certainly not least is the Oakley Infinite Hero Warrant Watch. Painstakingly crafted and embellished with the trademark Infinite Hero logo engraved on the back, the Infinite Hero Warrant is a exceptional piece of equipment. With every purchase of this Oakley watch $80 will be donated to the Infinite Hero Foundation.

These unprecedented donations go a long way towards proving Oakley’s unwavering devotion and respect for the men and women serving our country and protecting our freedoms all over the world. If you would like to donate without purchasing donations can be made via the Infinite Hero Foundation website as well as Oakley.com.

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Infinite Hero Foundation Teams with Oakley is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

A good pair of girl's sunglasses can protect your child's eyes from harmful UV radiation.

Experts have shown that this can cause cataracts or lead to macular degeneration. In worse case scenarios, one can develop skin cancer around the eyelids. When it is time to pick a pair of girls sunglasses, you should aim to find ones advertised to filter all of the UV rays and protect your little girl. You will need to have her try them on for comfort and be sure colors are not distorted. Notice also if the sunglasses are reducing the glare.

Even if she wears girls sunglasses, you should monitor the amount of time your child spends in the sun, especially if you are vacationing in a spot close to the Equator. Children’s eyes are even more sensitive to these harmful rays from the sun. You will be able to find the perfect pair for your little princess. There are the typical kid’s Ray Bans types available, or you can easily find Bolle Kids or other fashion favorites. The prices start at about twenty dollars or can rival the more expensive adult models. Some are made to be more disposable and fun and crazy.

The label on the girls sunglasses will tell you the percentage of protection from the UV rays. Look only for those that will block 99-100 percent. You will also want to find a pair that is sturdy enough to withstand a typical day in your girl’s lifestyle. Check to see if they are impact resistant and notice how sturdy they are made. You can now find a large variety of styles for your little girl.

Related pages & posts: Children’s Vision, UK Sunglasses, Children’s Sunglasses, Flexible Frames for Kids, Contacts for Children, Dispensing Contacts to Children, UK Contact Lens Store, Vision Prescriptions for Babies – How?, Video: How to Clean Contacts, Eyeglasses for Children, How to Tell if Your Child Might Have Vision Problems, Boy’s Sunglasses, Choosing Girl’s Eyeglasses.

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The Importance of Girl’s Sunglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

The RayBan RB2140 Original Wayfarer Sunglasses have been timeless favorites and are available for Quick Ship at FramesDirect.com.

Ray Ban Sunglasses are now manufactured and available in many different kinds of materials. Each of these materials has special characteristics which take the basic function of protecting the eyes from the sun even further. For instance, consider the various lens colors available with Ray Ban Sunglasses. These special high quality lenses are made from special materials that work well for different lighting conditions while still providing maximum UV protection.

If you wear prescription lenses then you are in luck as you can also get Ray Ban Prescription RX Sunglasses. This means that you can take advantage of these high tech, great quality sunglasses as the lenses can be made with your exact prescription. And you are now able to order these high endurance frames online with your prescription.

When looking good and top features are what you want with your sunglasses, think Ray Bans!

Related pages & posts: Ray Ban Sunglasses, Ray Ban RX Eyeglasses, UK Ray Ban Sunglasses, UK Ray Ban Prescription Glasses & Spectacles, Ray Ban Prescription Sunglasses, Ray Ban Colorize Sunglasses, Ray Ban Eyewear, Spotlight on Ray Ban Sunglasses, Look Up: Ray Ban Wayfarers Colors, Video: Ray-Ban Aviators / Aviator Sunglasses, Red Ray Ban Wayfarer Sunglasses, White Ray-Ban Wayfarers.

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Ray Ban Sunglasses: Looking Good! is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

The Costa Del Mar Permit Sunglasses are available with the popular 580 lenses.

If you are looking for the ultimate lenses that are high tech and deliver performance, then the 580 lens is your perfect match. Costa Del Mar Sunglasses made with the 580 lenses will change the way in which you see the world. The purpose of this lens is to eliminate yellow light which is what usually distorts the clarity and contrast of vision. The way in which these high tech lenses were designed is by raising red, green and blue to high levels while eliminating yellow light. This perfect combination results in the purest of vision, seeing deeper colors as well as an ultimate sharper contrast. These lenses are available in a variety of colors.

If you wear prescription lenses there is no need to worry as Costa Del Mar Prescription RX Sunglasses are also available. Shopping for Costal Del Mar Sunglasses has never been so easy as it is today because you can shop for these amazing sunglasses online, right from the comfort of your own home.

Related pages & posts – Get Hooked on Costa Del Mar’s Channel C, Spotlight on Costa Del Mar Sunglasses, Polarization Advantages in Fishing Sunglasses, Great Summer Sunglasses, Costa Del Mar Prescription RX Sunglasses, Costa Del Mar C-Mates Bifocals Sunglasses, UK Costa Del Mar Sunglasses, Military Discount Costa Del Mar Sunglasses, Video: Kenny Chesney Teams with Costa Del Mar.

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Shopping for Costa Del Mar Sunglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

If you enjoy the outdoors then you more than likely know that eye protection is definitely needed. If you have been thinking about buying a new pair of sunglasses to replace your existing glasses or just upgrading yours then you should look no further than the Wiley X Sunglasses collection. Wiley X Sunglasses are top performance sunglasses made for all types of outdoor activities such as motorcycle riding, race car driving, fishing as well as many other outdoor activities.

Wiley X Sunglasses are widely known for their safety features. This is what makes them great for wearing during extreme sports. Depending on the style of Wiley X Sunglasses that you choose, some will come with changeable lenses as well as other high tech features. If you need to wear prescription lenses, there is no need to worry as a good majority of Wiley X Sunglasses can be made with your prescription (See Wiley X Prescription Sunglasses).

Their models greatly differ based on the type of activity that will require sunglasses that protect the eyes. Such as the tactical model. The tactical model is favorite amongst members of the military. These sunglasses are light weight with interchangeable lenses that protect the eyes from desert conditions. Then there are the motorcycle Wiley X Sunglasses which are great for taking that long relaxing drive on your motorcycle. Not only do these sunglasses look super cool but they also offer 100% UV protection all while keeping your eyes moist by blocking out wind, dust and debris.

Now if you are a race car driver then the Wiley X Sunglasses racing models are right up your alley. These rocking sunglasses have removable facial cavity seals that block wind, debris as well as peripheral light. They also feature a top down ventilation that keeps your eyes cool as well as the lenses fog free. A really great feature about most of these models is that they can be made with prescription strength lenses.

Highlited Styles
MILITARY RX SUNGLASSES
Wiley X Jake Prescription Sunglasses	Wiley X SG-1 Prescription Sunglasses
BIKER/DRIVING SUNGLASSES
Wiley X Lantern Sunglasses	Wiley X XL-1 Advanced Sunglasses
RACING SUNGLASSES
Wiley X Revolvr Sunglasses	Wiley X Zak Sunglasses
WOMEN’S SUNGLASSES
Wiley X Stomp Sunglasses	Wiley X Lacey Sunglasses

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Enjoy The Extreme Outdoors With Wiley X Sunglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Austin, TX, May 10, 2011 – FramesDirect.com, the leader in online eyeglasses, sunglasses, prescription sunglasses, contact lenses and goggles sales, is pleased to announce the launch of a limited time discount promotion on prescription eyewear with a qualifying purchase of contact lenses on the site.

According to Dr. Dhavid Cooper, CEO and co-founder of FramesDirect.com, having a backup pair of prescription eyewear is essential for good eye health:

1. One of the major causes of blindness worldwide is a corneal ulcer caused by infection usually caused by bacterial accumulation under the contact lens.
2. There is an increased risk of corneal ulcers among contact wearers, especially those who do not follow a specified wearing schedule.
3. The incidence is higher among overnight contact lens wearers.
4. Good hygiene, frequent replacement of contact lenses – and giving the eye a break from contact lens wear on a regular basis all help to decrease the incidence of corneal ulceration.

Buy contact lenses at FramesDirect.com for savings on a spare pair of prescription glasses or RX sunglasses.

With that in mind, here’s how the special Contact Lens Bundle works. For every contact lens order over $50 (excluding shipping charges), customers will receive a unique $50 promo code to use towards the purchase of prescription eyeglasses or RX sunglasses totaling $199 or more and purchased online through the FramesDirect.com web site.

The $50 promo codes for corrective eyewear are good for 45 days after the qualifying contact lenses purchase and cannot be used with other discounts or offers.

“One of the best kept secrets at FramesDirect.com has been our great pricing on contact lenses,” said Dr. Cooper. “Well, it’s not a secret anymore. We have reduced ALL of our contact lens prices through volume discounts. Combine these discounts with the prescription eyewear promo code for even greater savings!”

“And, FramesDirect.com does not have hidden handling fees to surprise you, just terrific pricing. Contacts usually ship within 24 hours of placing orders. A valid prescription is required to order all contacts and prescription eyewear,” he added

FramesDirect.com is an Austin, Texas-based 24-hour/7-day-a-week eyewear store that currently features thousands of eyewear products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames. Owned and operated by licensed optometrists who were in practice for years before starting FramesDirect.com, the only business they know is vision.

About FramesDirect.com

Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and founded FramesDirect.com in 1996. Based in Austin, Texas, the family of optical websites includes FramesDirect.com, Armed Forces Eyewear, FramesDirect.co.uk and The Eye Zone. The office can be reached at 1-800-248-9427.

Contact:
Richard V. Burckhardt
512-402-8557 x250
press@framesdirect.com
# # #

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Contact Lens Bundle Means Savings on RX Eyewear at FramesDirect.com is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Many women choose to purchase sunglasses as a fashion accessory or to be comfortable when out in the sun. Women’s sunglasses provide protection against UV radiation, sunburn and cataracts, among other things. Women especially like to wear them because the proper lenses can help prevent premature aging in the eye area. When you squint in bright sunlight on a regular basis, you may develop wrinkles. A good pair of sunglasses helps to prevent this. Many other medical benefits come with wearing sunglasses and most people are not familiar with these. Here are all of the benefits you can receive by choosing a good pair of eye wear.

UV protection remains a top priority when purchasing women’s sunglasses. Look for 99% UV protection at a minimum. If you opt to go with a discount pair, this amount of protection will not be offered unless the sunglasses specifically state that they do. UV rays have been shown to be a contributor to cornea damage, cataracts and many other eye conditions. Many companies now offer sunglasses with 100% protection against both types of harmful rays, UVA and UVB.

Eyestrain and headaches may be reduced with a good pair of women’s sunglasses. Migraines, tension headaches and many other conditions may be provoked by intense sunlight. The sunlight can lead to eyestrain from cornea damage or a number of other things. When you choose to wear sunglasses, you may notice a reduction in headaches of every type, and they may be eliminated completely.

If you tend to suffer from dry eyes, women’s sunglasses can help. The sun produces both light and heat which can dry out your eyes. This happens when your tears evaporate. Good sunglasses help to keep the eyes moist so they can perform and focus properly. For this reason, when you choose to purchase a quality pair of sunglasses, you may find that your vision actually improves.

When you take certain medications, you might find that your eyes are more sensitive to light. If this is the case, you may be suffering from medication-induced photosensitivity. This is a condition in which your eyes become abnormally sensitive to light, both natural and unnatural. This is a direct side effect of the medication, and you may find normal light to be irritating to the eyes. Some experience pain, headaches or other problems as a result. Wearing women’s sunglasses can prevent these side effects. They will reduce the amount of light that is able to enter the eye.

Photophobia is another condition that may be helped by wearing women’s sunglasses. Similar to photosensitivity, this condition is not brought on by medications. Rather it is a symptom of another problem, such as an infection or disease. Photophobia occurs when one becomes acutely sensitive to normal light. Discomfort levels can range from moderate to severe even when normal light is present. This discomfort and pain may be reduced by reducing the amount of light allowed to enter the eyes.

Studies have shown that the effects of jet lag may be reduced or eliminated when one chooses to wear women’s sunglasses. Jet lag is a biological condition that occurs when one travels by plane through different time zones. The normal biological rhythms are disrupted when this occurs. Sunglasses help by convincing the body it hasn’t passed through different time zones. The amount of sunlight entering the eyes is restricted, so the body is less aware of the change in time.

In addition to sunlight, many tools used in medical and industrial trades emit UVA and UVB rays. For this reasons, it is imperative that workers in these fields have the proper eye protection. Welding torches are a good example of this, as are medical laser surgery tools. Women’s sunglasses and goggles used for this protection are specially designed to ensure the worker receives the proper protection. Each industry has a different type depending on their needs. Specific types include blowtorch goggles, laser safety glasses and arc welding glasses.

As you can see, there are many ways that women’s sunglasses provide medical benefits other than just protecting your eyes from the sun. For this reason, you should wear glasses at all times when exposed to sunlight or certain industry tools. Choose quality glasses rather than discount ones as they offer the most protection.

Related pages & posts – Women’s Eyeglasses, UK Prescription Glasses & Spectacles, Women’s Prescription Sunglasses, Military Discount Women’s Eyeglasses, Optical Fashion, Top Sunglasses Brands, One Size Fits All Sunglasses.

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The Many Benefits of Women’s Sunglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Anyone who wears prescription eyewear will tell you, the options for styles and colors have never been better! The fact that the glasses help you see clearly is almost an afterthought nowadays because the styles and the fashion statement that can be made with the glasses has come to the forefront.

Prescription eyeglasses frames for girls are available in more styles and with more features than ever before.

The biggest difference between the glasses worn by adults and the ones that are intended for children is the size of the frame. The girl’s eyeglasses will be scaled to fit the child’s anatomy more properly. The top designers are creating for all ages now, so the fashionable options exist for all age groups.

The girl’s eyeglasses styles will range from colorful and patterned plastic frames in all shapes of round, oval and rectangles, to the rainbow of colors offered in the wire frame category. There are price points at all levels in both sorts of frames and there are often price points that can allow for more than one pair to be purchased if the child wishes separate sports glasses or sunglasses as well.

The lens type is a consideration that applies more to girl’s eyeglasses than perhaps the adult category of eyewear. Plastic lenses are lighter and safer than glass and would be generally preferred for the younger wearer. There may be no need to consider things that are purely cosmetic, such as anti reflective coatings and polished lens edges since children are generally harder on their glasses than adults. They also tend to lose or damage them more frequently, so there may be a reason to purchase a second pair.

Choosing girl’s eyeglasses can be very enjoyable. They are now more like jewelry and a fashion accessory than at any time in the past and the range of colors and styles will delight even the fussiest female.

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Choosing Girl’s Eyeglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

When you discover that your child needs glasses, it can be just as difficult for you the parent to get used to as it is for the child. You need to have a heart to heart discussion with your child so that they know how important it is to their eyes and to the family budget that they take care of their glasses. Children are constantly active, so special attention to the type of boy’s eyeglasses is very important. It is not that boys are more active, but they do tend to be harder on their clothes and accessories than girls. Children are prone to breaking their glasses very easily and tend to misplace them quite often. Don’t worry, the older they get, the more responsible they will become with their glasses.

When selecting prescription eyeglasses for boys, frame and lens material should be based on the child's activities and needs.

Boy’s eyeglasses come with temple options that can wrap around the head or those that fit over the ears with a curve fitting around the back of the ear. It’s a matter of preference as to which one works best for your child. If he plays sports, it’s a good idea to make sure the lenses are made from a material that is the most resistant to breakage. The best material for safety is polycarbonate. It is lighter, thinner, and more resistant than the typical plastic lenses. For extra safety in sports, sports goggles are a great idea. They are the best protection from impacts whether from other players or objects.

In addition, consider adding a scratch resistant coating, spring hinges, nose pads made from silicone and photochromic lenses instead of tinting.

Related pages & posts – Plastic Frames for Kids, Girls Prescription Eyeglasses, Children’s Eyeglasses, Flexible Frames for Kids, Contacts for Children, Dispensing Contacts to Children, Inserting and Removing Your Contact Lens, UK Contact Lens Store, Vision Prescriptions for Babies – How?, Video: How to Clean Contacts, Eyeglasses for Children, How to Tell if Your Child Might Have Vision Problems.

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Helpful Tips for Boys Eyeglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

When you go to see your eye doctor, he may send you home with a prescription. This prescription will contain a lot of numbers that mean absolutely nothing unless you know how to read them. What do these numbers mean and how do they affect your eye wear choice? The more you know before going to make a purchase, the easier the decision will be. Once you learn how to read a prescription for eyeglasses, it is actually very easy to understand. The numbers are nothing more than a set of directions for the optician to use when making your glasses. Although prescriptions may vary slightly from doctor to doctor, all are written in the same universal language.

Knowing what those numbers mean in your prescription can help you make an informed choice when selecting women's RX glasses.

O.D. – Oculus Dexter is Latin for the right eye
O.S. – Oculus Sinister is Latin for the left eye
SPH – Spherical Refractive Error is the lens measurement needed for vision correction
CYL – This number refers to the amount of astigmatism found in the eye
AXIS – Tells the astigmatism direction
PD – Pupil distance is the measurement of the distance between the pupils
Prism – This number gives the lens adjustment needed for your eyes to work in conjunction
Base – Indicates the PRISM measurement direction

Now that you know the terms used in women’s prescription eyeglasses and what they mean, you may still be a little confused. You have to understand how these terms are related to getting the glasses you need. The O.D. and O.S. terms are just used to differentiate between the two eyes. By using these abbreviations, a doctor can write a single prescription on one page rather than two separate prescriptions, one for each eye. The other number tells about the prescription for each eye.

When the eyeball is unable to focus light in the appropriate manner, you will see a number written in the SPH column. This measurement augments either the lens concave or convex so the eye can focus this light correctly. Diopters are used for this measurement and the number tells the optician the amount needed to correct this distortion and give the person the best vision possible. Those who see a positive number here are farsighted those who have a negative number are nearsighted.

Astigmatism is a problem that many people suffer from. Thankfully vision correction devices can help. When you purchase women’s prescription eyeglasses to correct this problem, a number will be listed under CYL. This allows the retina to correctly direct light to the retina. In astigmatism, this light is off-center to varying degrees. Light enters your pupil and then hits your eye. The axis is the measurement which tells you at which degree this occurs and is only used for those who suffer from astigmatism. Both the cylinder and axis are needed for proper astigmatism correction.

Pupillary distance, or PD, is nothing more the the distance between the pupils. This is measured in millimeters and is used to ensure the the center of the pupil lines up with the center of each lenses. This measurement is necessary for the person wearing women’s prescription eyeglasses to get the most out of her corrective device.

Strabismus is an eye condition that affects a small percentage of the population. When one is suffering from strabismus, the eyes do not work together. One tends to stray when the other focuses on an object. To correct this problem, your doctor will offer a measurement for prism. This measurement is also taken in diopters and works to make the eyes work together as nature intends them. When a prism power is entered, you will also see a base. This alerts the optician to the direction of this power.

Each and every number is important when you are shopping for women’s prescription eyeglasses. Your optician will take these numbers and make a pair of custom glasses for you. As not two people are alike, neither are their prescriptions. These numbers ensure that your glasses are optically perfect for you. Other things may also be seen on this form, such as an expiration date or lens type. This will depend on your prescription and your doctor. Knowing what these numbers mean allows you to make an informed decision when shopping for women’s prescription eyeglasses.

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Women’s Prescription Eyeglasses: What Those RX Numbers Mean is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

The sun is essential for human life. It provides many things that we as humans need. Unfortunately, it also provides things we don’t need, things that can harm us. Thankfully, many products have been developed over the years to protect us from these harmful elements. One such example is men’s sunglasses. Sunglasses do so much more than make it easier to see when the fiery ball is high in the sky. They also keep our eyes from being damaged. Many choose to run to the local discount store to pick up a new pair of glasses. Although they may appear to be the same as higher priced brands, there are many differences. With sunglasses, you get what you pay for. So, it is generally best to go with a higher priced pair.

Brand name, designer men's sunglasses offer features and quality absent from cheap copies.

Lenses on designer men’s sunglasses are also shatter and scratch resistant in most cases. Options you may choose include anti-fog, anti-reflective, and anti-glare coatings as well as polarization. All have been shown to improve eye health and vision while adding to the longevity of the glasses. Sunglasses with these options are also more durable. Choose the features that are important to you. Most retailers will allow you to do this. Prescription men’s sunglasses are also available. The same is not true of discount pairs.

Although discount sunglasses often come with a very attractive price, they do not offer the necessary protection or polarization. Both are needed to ensure good eye health and vision. In fact, cheap sunglasses may actually do more damage to your eyes. Although designer glasses are more expensive, your vision will be clearer and your eyes will not have to strain to see clearly. For this reason, designer men’s sunglasses should be your only choice.

When purchasing men’s sunglasses, the frames should also be considered. Often, discount frames bend and break easily. Those with plastic frames are brittle and, if mishandled or dropped, will break immediately. A low quality plastic frame comes with screw holes that are easily stripped. Once these holes are stripped, the screw will not stay in place and the frames will come apart. They cannot be fixed. The same is not true of designer frames which can hold up to more abuse. Stop and consider how many pairs of discount sunglasses you normally have to buy in a year. Now think about how you could have purchased a designer pair for the same amount of money.

Many designer men’s sunglasses come with metal frames. These frames are designed to restrict bending while also helping to ensure they fit your face properly. Discount frames bend easily and cannot be bent back into shape. When you buy a designer pair, you will most likely be offered a warranty so the glasses may be repaired professionally if something does go wrong. The same is not true of a discount pair. This is just one more reason to spend the extra money at the time of purchase.

Some are concerned that they will buy a pair of designer glasses and not be able to return them. After spending so much money, they want to be satisfied. Many designers of men’s sunglasses now offer a return policy of at least 30 days. A one year warranty, or longer, may also be included. If you choose to buy from Ray-Ban, the return policy is 45 days with a one year warranty. Any manufacturer defects will be corrected during this time period with no charge to you. Discount sunglasses may or may not be returned to a retail store, depending on store policy. If they break the day after the return period expires, you are out of luck.

As you can see, designer sunglasses have many advantages over their discount counterparts. They are a wise investment for anyone.

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Men’s Sunglasses – You Get What You Pay For is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Eyeglasses have been around for centuries, but are making a comeback with many. Even those who wear contacts or have undergone vision correction surgery may find a pair of prescription women’s eyeglasses they just must have. Designers are continuously coming up with new styles that make glasses a fashion accessory rather than a vision correction device. If you find that you want or need to wear glasses, there are many types to choose from. Choosing eyeglasses that are right for you can be difficult as there are so many types available. Here is what you should consider when choosing your next pair to purchase.

When selecting prescription eyeglasses frames for women, factors to consider include style, frame material/shape, lens type, coatings and face shape.

The construction of the frame should also be considered. Some are snapped together while others have screws and other attachments. If you like to vary your look, the second option is better as you can “mix and match” temples while keeping the same lenses. Many frames are now made of a flexible material which is helpful if you tend to break glasses. The same is true of frames made with spring hinges. Anyone who has children knows how little ones are fascinated by glasses. These advancements make it less likely that their curiosity will cost a great deal of money. Other advances include silicone nose pads and the like.

As women’s eyeglasses increase in popularity, many choose to have a different set for each day of the week or each outfit. Some choose composite materials, enhancements, designer emblems or multi-colored inlays. Others prefer rimless styles as they are less noticeable. This type of frame consists of nothing more than metal or plastic temples directly attached to lenses. As styles and trends change, manufacturers are constantly coming up with new innovations. Bamboo and wood styles are becoming more common. Choose from such great designs as cat-eye shapes or cutouts with geometric designs and patterns.

Women’s eyeglasses are also seeing many advances in lenses. Coke bottle lenses are a thing of the past, even for those with a strong prescription. Thinner, lighter lenses are possible thanks to high-index materials. This plastic refracts light and enable you to focus better without the need for thick lenses. Light travels through the eye and affects vision. Wavefront technology lenses are manufactured using precise measurements of your eye and the way light travels through it. Visual clarity is sharpened as a result. Aspheric lenses correct small distortions in vision and yet are smaller and thinner than those of the past.

Other choices in lenses for women’s eyeglasses include photochromic lenses, polycarbonate lenses and polarized lenses. Photochromic lenses are coated with a chemical or are made to allow for internal changes. This allows them to darken when exposed to bright light and return to normal when the light dims. Polycarbonate lenses are very lightweight and thin and are perfect for safety glasses, active adults and sports eye wear. This is due to the fact that they are ten times more impact resistant than standard lenses. Polarized lenses reduce the glare produced by water or other flat, reflective surfaces. Eye fatigue is reduced as a result. Coatings are also available including anti-fog and UV blocking as well as scratch resistant and anti-reflective treatments.

When choosing a new pair of eyeglasses, many things need to be taken into consideration. Lifestyle and personal taste are just two that many consider important. Face shape and coloring are key as they can determine if your glasses are flattering or detract from your overall appearance. Your prescription is also significant. Certain frames won’t work with specific types of lenses. Your optician can help you determine this. Be sure that you try a number of pairs until you find one that you love and can’t live without. You may even want to pick up two or three.

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Women’s Eyeglasses – A Basic Overview is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

When you ask a male what he looks for in men’s prescription eyeglasses, you may expect him to answer, “style.” Actually, men look to other things when buying new glasses for vision correction. The top three requirements appear to be that they are comfortable, durable, and fit properly. Style is important also, but it falls in fourth behind the above factors. Fit and comfort are more important than looking good in a man’s eyes. Often it will be a female figure in the male’s life who chooses the frame color or style once other requirements have been met.

Style is not necessarily the top factor when selecting eyeglasses for men.

As comfort and fit are high on the list of things that are important in men’s prescription eyeglasses, here are some things you should look for. Make sure the frames easily accommodate the width of your face. This prevents the temples from digging into the sides of your head. Look for frames in which the edges extend slightly beyond the face. By doing so, you can ensure that the temples won’t brush your head when extending back toward the ears.

Take this a step further and make sure the temples are the appropriate length. Your optician may be able to order a variety of lengths as well as styles. Don’t hesitate to ask. When the frames fit properly, the curve found at the temple’s end needs to extend over your ear. However, the curve should not press down. If it does not fit correctly, ask your optician to reshape and/or adjust it. This adjustment may be made, but the length cannot be changed, so ensure that is right before you order the frames themselves.

Check to make sure the nose piece is comfortable and fits properly. Many men’s prescription eyeglasses now come with silicone pads that are adjustable. If this is not the case with the pair you wish to purchase, check the fit at the bridge of the nose. It should be secure without pinching. Move your head around while wearing the frames. Do a number of things that you do normally throughout the day. This may include bending down and picking something up or exercising. Make sure your glasses stay in place no matter what you are doing. The glasses should not press on your face.

If durability is your main concern when purchasing men’s prescription eyeglasses, it is best to choose a frame made from flexible materials, stainless steel or titanium. Flexon, which is a titanium based alloy, retains it shape even after being bent, twisted or crushed. Stainless steel and titanium cannot say the same, but they do tend to be stronger and hold up better than frames made of other materials. No frame is indestructible though.

Men who prefer masculine men’s prescription eyeglasses should choose a frame with a double brow-bar or an aviator style. Both have been popular for some time and every man can look good in them. Others who wish to have glasses which are bold and large are in luck. This type of frame is back in style. Be advised that if your face is on the small side, you can go too big. It may be better to wear glasses such as those made famous by John Lennon.

Plastic frames are popular among those who prefer a retro or hip look. This type of frame is very comfortable and lightweight. Choose from thin plastics, black frames and layered looks. Tortoise patterns show no signs of becoming dated either. If you want your glasses to basically disappear when you are wearing them, choose rimless or semi-rimless frames with anti-reflective lenses. Screws or a nylon wire hold the lenses in place for a modern look. They are very attractive and both sexes love them.

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Choosing the Perfect Men’s Prescription Eyeglasses is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Edwin Evers Wins with his Wiley X Sunglasses

Evers won this second Bassmaster Elite Tournament of 2011 in Palatka, Florida, bringing in a four-day total of 77 pounds, 1 ounce – including an 8-lb, 3-oz. monster – or “mule” as Evers called it – to put him over the top on the final day. Winning this event earned Evers $100,000 in Top Prize money, an automatic berth in the 2012 Bassmaster Classic and moved him up to fourth in the early 2011 Toyota Tundra Bassmaster Angler of the Year standings. Evers finished 2nd in the Angler of the Year race last year; he is already in strong position and looking forward to a productive season ahead with many more top finishes.

Those familiar with Evers shouldn’t be surprised that he sight-fished his way up the standings, going from 20th Place on Day 1, to 4th Place on Day 2, to 2nd Place on Day 3, before winning it all with his final weigh-in of 19 pounds even. It was also no surprise that his Wiley X sunglasses provided Evers with the superior vision and protection he needed to battle the fish and the elements. What did surprise people were the lengths to which Evers went to reach his winning limit and the ingenuity he showed in catching them.

Evers’ success came from hunting the extreme shallow waters of Salt Creek off the main river, racing across a 100-yard flat, then push-polling his Nitro bass boat though the “skinny” water like a flats skiff to get way back where the big bass were hiding. Evers even brought along a long-handled tree trimmer, which he used to trim the overhanging branches of a willow tree, allowing him to find a pair of bass that were hanging out underneath. He caught them both.

Success in this style of fishing requires the ability to read the subtle contours of the bottom, decipher vegetation and bottom composition, and spot fish before they spot you. Evers’ polarized Wiley X glasses let him fish the shallows effectively, while giving him the confidence to poke his boat, his rod and his face into thick brush to pursue bass others wouldn’t even try to catch.

With the same advanced Wiley X technology provided to elite military units around the globe, these glasses provide unparalleled protection against airborne debris, low-hanging limbs or even flying hooks and lures. Wiley X is the only premium sunglass brand with ANSI-Z87.1-2003 High Velocity and Mass Impact Protection rating on every pair of glasses it manufactures. This makes Wiley X Eyewear an indispensable tool for serious anglers, whether they live to fish or make their living on the water.

(Photos courtesy of B.A.S.S./James Overstreet)

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Wiley X® Eyewear Sponsored Angler Edwin Evers Wins Power Pole Citrus Slam Tournament is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles

Selecting the appropriate lenses for kid's eyeglasses depends on the child.

If you need to pick out eyeglasses for your child, consider your child’s personality. You’ll also want to think about how they treat their possessions. If they’re rough you should opt for stronger lenses that can take more abuse without breaking, bending or snapping.

Anti-Reflective Coating

You can purchase children’s lenses that contain an anti-reflective coating. This coating will reflect light away from the eyes and also reduce glare. Anti-reflective lenses also look more attractive when they’re used in areas that have bright light. When light reflects on the glasses, it can be hard on the eyes because of the brightness so these would be considered one of the best eyeglass lens types for children.

Scratch-Resistant Coating

One of the must-have coatings you need for your child is the scratch-resistant coating. All eyeglass lenses are prone to scratching but if you opt for the scratch-resistance lenses, the lenses will be stronger and probably last a lot longer as well. They’ll still be susceptible to scratching, but will be more resistant.

Polycarbonate Lenses

Polycarbonate lenses are perfect for children because they are so durable. Polycarbonate could easily be the best eyeglass lens types for children simply because they are so durable and will last longer than other types of lenses.

Polycarbonate lenses are lighter and thinner than other types of lenses including plastic and glass, but they also provide 100% protection from UV rays. There’s no need to purchase a special UV coating for these types of lenses. UV rays can be damaging to the eye just as they can be to skin so it’s important for your child to wear eyeglasses that will also protect them from UV rays.

When shopping for eyeglasses for your child, it is up to you and the eye doctor to decide what the best eyeglass lens types are for your child. You want to choose something that you can afford but you also want to make sure the eyeglasses will last for some time and provide the protection your child needs.

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Eyeglass Lens Types for Children is a post from: The Eye Zone - More opticals: Eyeglasses | Sunglasses | Contact Lenses | Goggles