Great Vision for Aviators
The flyspeck on the windscreen becomes an approaching aircraft on a collision course in mere seconds; a missed symbol on a map or a runway sign turns into a mortal calamity; a simple error in reading an instrument is a life and death matter in moments. Is it any wonder that issues related to vision are of paramount interest whenever aviators gather? Their own lives and the lives of many others depend on their vision and on their ability to meld visual information, knowledge and experience into quick, effective action.
Eyecare professionals (ECPs) need to understand the unique problems of aviators’ vision, yet few of them have much in-depth information or experience with the special visual and eyewear requirements of aviation. Correct frame choice, break resistance, absorptive properties, color recognition, glare and UV protection, anti-reflective properties, adaptation problems, contact lens use and presbyopia and its correction are only a few of the issues that should be given special consideration when designing eyewear for aviators.
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FDTV – New Vision Video Hub Goes Live
Austin, Texas – The owners of FramesDirect.com, the online leader in eyeglasses, sunglasses, contact lenses and eyewear sales, are pleased to announce the launch of their new vision and optical information video hub, FDTV.
Videos give web site owners the ability to post news and information in a popular and entertaining format and FramesDirect.com will utilize this media to provide up to date eyewear news, product announcements, press information and more. In addition, FDTV will provide inside information and announcements from FramesDirect.com and the people behind it, including promotions and commentaries from the owners, Dr. Dhavid Cooper and Dr. Guy Hodgson.
Recent additions include tutorials on how to find your eyewear frames size, how to clean your contact lenses and fun with the Face Shape Guide.
“Every day, people around the world want answers to questions about sunglasses, prescription lenses, frames, contact lenses and optics,” said Dr. Dhavid Cooper, CEO. “With the release of FDTV, the video hub for FramesDirect.com, we hope to create an interactive destination where consumers can get answers to their individual questions or find answers to pertinent optical issues.”
“The answers to questions will be given by optical professionals and Dr. Hodgson and I will be involved much of the time providing helpful information where we can.”
“In addition, FDTV will focus on the latest sunglasses and eyewear releases, helpful optical tips and fashion trends,” said Dr. Cooper. “A lot of work has gone into creating the hub, which we believe will soon become the leading source of video optical information on the web.”
Go to http://fdtv.framesdirect.com/ and check out what FDTV has to offer. Viewing options include online or download of the video file. FDTV is iPad friendly, too!
FramesDirect.com is a Texas-based 24-hour/7-day-a-week eyewear store with offices in Houston and Austin that went online in 1996 and currently features over 116,000 products, including designer frames, eyeglasses, sunglasses, prescription lenses and contact lenses as well as a patented online technology for finding eyeglasses, sunglasses and frames.
About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice in the Houston area for over 20 years and founded FramesDirect.com in 1996. The company can be reached at 1-800-248-9427.
Related posts and pages: Face Shape Guide Videos, Ray-Ban Wayfarer Music Video Playlist, FramesDirect.com on Facebook, FramesDirect.com on identi.ca, The Eye Zone Video Page, FramesDirect.com YouTube Channel, What’s My Eyeglass Frame Size?, Try On Eyeglasses Online, Video: Eyeglasses Lens Quality.
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FreeVisionInfo.com Earns HONcode Certification
Austin, TX August 5, 2010 – FreeVisionInfo.com, the world’s leading online source for vision information, has earned their HONcode certification from the Health On the Net Foundation. This certification solidifies FreeVisionInfo’s credibility as an online health information provider, as well as an established business of legitimate, reliable and professional vision information. Read more
Get Going With Goggles This Summer
The first part of Get Going With Goggles discussed why goggles are an excellent eyewear choice for many types of sports and other recreational activities. The initial chapter explained the key criteria for dispensing goggles and examined the use of skiing goggles and swimming goggles. In this chapter, we look at goggles for cycling, ball sports and driving.
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Sports Lens Technology: Deciding What Works for You
While most consumers are first attracted to a pair of sunglasses because of the frame style, discerning sunglass wearers are often just as interested in the performance features of the lenses. Thanks to recent advances in lens technology, today’s sun lenses boast an almost unlimited array of colors, styles, designs, materials and treatments specifically designed to enhance the wearer’s performance in a variety of sports and other activities. Because sun lenses are so rich in features, they present a great opportunity for eye care professionals to discuss a product’s benefits and recommend a combination of features to best suit each patient’s visual performance needs. Although many sun lenses are loaded with technical features, experienced eye care professionals and retailers say a non-technical explanation of sun lens benefits works best when presenting products to patients. Asking questions about the patient’s occupation or favorite recreational activities is a good way to zero in on their sun lens needs. For example, asking if a patient is bothered by glare or reflections is a natural lead-in to talking about polarized, photochromic or anti-reflective lenses. Sports vision experts emphasize dispensers must not only consider the sport, but also the conditions in which it’’s typically played, before prescribing a lens. Tints, mirror coatings, polarizing filters and backside AR all have their uses in athletics but must be dispensed correctly. Read more
A Work of Persol – Art and Eyewear
Persol is working it again. The Luxottica brand, presents the second edition of A Work of Persol, which renews the bond between contemporary art and the eyewear/sunwear brand known for its long tradition of quality.
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Silhouette Launches iPhone App
Silhouette has taken the iPhone to heart – and eye – for optical browsers looking to try on eyewear and sunwear. With the introduction of its Virtual Mirror for the iPhone, Silhouette charges to the head of the Internet-scape. Their application allows consumers to try on a selection of Silhouette styles, lens shapes and color options creating fully customizable frames best suited for the customer’s face with just a few iPhone clicks and taps.
In 2009, Silhouette offered consumers the revolutionary Virtual Mirror consulting tool. Designed in accordance with the Silhouette philosophy that “the best frame for eyewear is always the face of the wearer,” the Virtual Mirror allows consumers to select quality, handcrafted eyewear that suits their individuality and personal preferences, while allowing their natural beauty to remain the focus. Read more
Essilor of America Launches MyOnlineOptical.com
DALLAS – (March 26, 2010) – Essilor of America, Inc., the nation’s leading manufacturer of optical lenses, today announces the launch of its MyOnlineOptical.com e-commerce solution for independent eyecare professionals (ECPs). Following a successful Beta test with a limited number of ECPs, in partnership with FramesDirect.com, Essilor has expanded the availability of the offering which enables ECPs to provide optical products online to their current and future patients. In order to secure the technology and deploy this industry-leading solution to all ECPs, Essilor has acquired a majority stake in FramesDirect.com.
“E-commerce is rapidly emerging in our industry as more consumers enjoy the convenience of online purchasing,” said John Carrier, president, Essilor of America. “However, a solution including the ECP did not exist and our research indicated that most ECPs felt ill-equipped to compete. As long time industry partners, Essilor felt responsible to provide our customers with a solution to meet this challenge.”
“Eyeglass e-commerce is undeniably becoming a reality in today’s ophthalmic industry worldwide,” said Randolph E. Brooks, O.D., American Optometric Association (AOA) president. “We’ve received positive feedback from the Beta test and believe that MyOnlineOptical.com will provide optometrists with an opportunity to compete with online entities by offering additional visual correction solutions, and therefore increase patient retention and promote healthy practice growth.”
Essilor’s MyOnlineOptical.com allows ECPs to add a turnkey e-commerce engine that extends their reach beyond office walls and office hours to 24/7 accessibility. ECPs maintain complete control, determining the product pricing and selection, and preserving the look and feel of their practice Web sites. ECPs can provide patients with up to 100,000 eyeglass options, and keep them from walking out the door to a competitive offering. The MyOnlineOptical.com solution will allow ECPs to offer patients a secure, convenient and robust online purchasing tool for eyewear, while saving on staff time and inventory.
“MyOnlineOptical.com has given me a valuable tool to compete in the online global marketplace,” said Kim Castleberry, OD. “My patients like the selection and convenience of purchasing products online and my practice bottom line is enhanced. Moreover, it has not increased my overhead. I’m not sure what the future holds for online optical sales, but I do know I have a tool to compete, thanks to Essilor.”
For more information, go to www.MyOnlineOptical.com. Any comments or questions about this Internet initiative should be addressed to MyOnlineOptical@essilorusa.com.
About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, Xperio™ and DEFINITY® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
Varilux, Crizal, and DEFINITY are registered trademarks and Xperio is a trademark of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc.
About the American Optometric Association (AOA)
The American Optometric Association represents more than 36,000 doctors of optometry, optometry students and paraoptometric assistants and technicians. Optometrists serve patients in nearly 6,500 communities across the country, and in 3,500 of those communities are the only eye doctors.
About FramesDirect.com
FramesDirect.com, has been a successful online optical business since 1996, when it was founded by optometrists Dhavid Cooper, O.D. and Guy Hodgson, O.D., and provides a model that is consistent with our industry’s high standard of care. The acquisition of FramesDirect.com allows ECPs the opportunity to participate in the online space with their own full-service e-commerce site, leveraging the experience, technology and expertise FramesDirect.com has successfully developed since 1996.
Carrera Eyewear to Host Lounge for SXSW
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Carrera Sunglasses are returning to the live music capital of the world this year for another SXSW event. From March 18-20, Carrera will be hosting the Carrera Escape, which serves as a cool down lounge of sorts for SXSW artists, musicians, celebrities and media folk. The event will be held at the Cedar Door, an Austin hot spot restaurant famous for their Mexican Martinis.
Last year during SXSW, Carrera held a similar event at the Moonshine Patio Bar and Grill called Carrera Cafe, which drew celebrities like Matthew McConaughey and Rachael Ray. The event was successful enough to bring Carrera back to SXSW for another round.
Joining Carrera at the Carrera Escape will be Airwalk shoes and Alternative Apparel. Check it out for more celeb sightings, cool drinks and hot fashion.
Related pages and posts: Unofficial SXSW Live Rock Show by FramesDirect.com, Upgrade Your Face Event Info, Press Release: New Event During South By Southwest To Showcase Music And Style.
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