Von Zipper Releasing Ten New Sunglasses Models

Despite the cold and weather, Von Zipper is already gearing up for spring by introducing ten new models of sunglasses in the coming months. These models are color variation of sunglass models that Von Zipper currently has for sale: Gatti and Drydock.

Drydock will have seven new variations and Gatti will have three. The new Drydock models are the Black Gloss/Grey Glass Polar, Black Gloss/Green Chrome Glass Polar, Tortoise/ Vermilion Chrome Glass Polar, Black Tortoise/Grey, Bob Marley Black Gloss/Grey, Black Gloss/Grey Meloptics Polar and Tortoise/Bronze Meloptics Polar.

Black Tortoise/Grey and Bob Marley Black Gloss/Grey are available 4/1/11, all other Drydock models are available 5/1/11.

The new Gatti models are the Bob Marley Black Gloss/Grey, Black Gloss/Grey Meloptics Polar, Black Satin/ Grey poly Polar. These models are available 4/1/11, 5/1/11, and 3/1/11 respectively.

The Glass models have glass lenses, and range from $220-250. All of the other models range from $90-220.

Von Zipper is using Weeman from the infamous Jackass crew to promote the new shades. You can check out the promo vid below. Be sure to check FramesDirect.com for the new Von Zipper sunglasses in the corresponding months.

View Full Video

Related pages & posts – Iron Man 2 Sunglasses, Von Zipper Eyeglasses, Sunglasses, UK Von Zipper Sunglasses, UK Von Zipper Prescription Glasses & Spectacles, New Sunglasses at FramesDirect.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Kate Moss Wearing Vogue Eyewear

The iconic model/celebrity Kate Moss has added another layer of classy modeling shoots to her resume, this time with Vogue eyewear. Moss recently did a photo shoot displaying new sunglasses and eyeglasses from Vogue that are scheduled to be available this spring. The collection features four sunglass models and two eyeglass models.

The photo shoot was taken at Syon Park in London, and the photos themselves will be released in the upcoming weeks.

Kate Moss is known for her previous eyewear modeling jobs with Versace, Yves Saint Laurent, and Just Cavalli.

A behind-the-scenes video of the shoot is posted below. Check it out and let us know what you think of Kate Moss and the new eyewear from Vogue.

View Full Video

Related pages & posts – Celebrity Eyewear Sightings for March 2009, Vogue Eyeglasses, UK Vogue Sunglasses, UK Vogue Prescription Glasses & Spectacles, Celebrity Eyeglasses & Sunglasses.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Devandra Banhart in Latest Oliver Peoples Video

Oliver Peoples is a brand known for exquisite and classy style, sophistication, and celebrity image. Browse through some of the Oliver Peoples pics and vids over the last year or so and you’ll find Oliver Peoples shades adorning the mugs of Shirley Manson from Garbage, Jack Nicholson. Elijah Wood, Reese Witherspoon, Robert Pattinson, Jay-Z and hundreds of others. So when they put a new vid up on there website, it’s no surprise to see a new celeb face like Devendra Banhart, but was is a little surprising is the sexiness of the video.

And herein lies the crux of the Oliver Peoples 2011 campaign: sexy, according to their website at least. The newest video, called “Devendra Banhart at Rainbow House” features DH and current flame Rebecca Schwartz splashing around in the bathtub, sucking face on the terrace, and sliding around in the bed all while wearing shades and hardly anything else. Some are calling the vid “soft porn,” while others are labeling “hipster trash.” The film is directed by Lisa Eisner, you can check it out below and label it yourself anyway you like.

Devendra Banhart at Rainbow House from Oliver Peoples on Vimeo.

Related posts & pages – Celebrity Eyeglasses & Sunglasses, Hollywood Movies Eyewear Report, Hollywood TV Eyewear Report, Iconic Sunglasses: From Fame to Main, UK Sunglasses Online.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Customizable Shades: Louis Vuitton’s 4 Motion Sunglasses

4Motion sunglasses from Louis Vuitton have 4 points of customization.

“Customizable sunglasses” is a term that is relatively unknown to the general public. Sure you can pick a certain frame color, lens coatings, frame material and sometimes switchable lenses, but you pull that pair of shades out of the box and what you see is what you get.

Until the 4Motion sunglasses.

Luis Vuitton, the well known French luxury luggage company, recently announced that they have invented a new kind of customizable pair of sunglasses that will adhere to each wearer’s cranium individually. The shades, called 4Motion are a sporty, plastic-framed eyepiece that look similar to Oakley design. The difference? Four adjustable points. The temples can be manually shortened or lengthened to fit individual face shape. Nose piece is also adjustable. The height of the frame can be raised or lowered to adhere to forehead sizes. And front inclination and temple curvature can also be adjusted. For a pair of custom-fitting sunglasses, it doesn’t get much more customized than this.

Here’s the catch: the price tag. Retail value for these new age shades is between $620 and $720. You might be thinking that you could use the FramesDirect.com virtual mirror and find a pair of shades for hundreds of dollars less, which you could, but they wouldn’t have the luxurious LV logo. So what it really boils down to is which is more important to you: fashion or function?

Related pages & posts – Sunglasses, UK Sunglasses, Top Eyewear & Optical Tools, Eyewear Discussions.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Madison Eyewear: Movie Glasses You Don’t Wear to the Movies

The sales pitch on Novero’s website about portable video brings up a good point: how engaging is watching a movie or video on a tiny iPod or iPhone screen? Enter Novero’s Madison eyewear.

Bridging the gap between performance and functionality, Madison eyewear is a digital eyeframe that displays video to the wearer in a 30-inch screen format. The two OLED displays are able to emulate a 30-inch screen as seen from two meters away from wearing a simple pair of glasses. The frame itself is controlled by a hand-held device which lets you upload media to the eyewear and search, pause, play and skip through chapters as you would any other digital device. The device comes with 2 GB memory with optional 32 GB memory card. You can upload videos to the Madison through a PC or Mac, which are automatically converted and copied when you cross them over.

The Madison’s design looks straight out of Apple’s lab: small, sleek, white and only 63 grams. The screen resolution is 320X240 which may not sound like much, but at only an inch or two away from your face it looks like HD. You can also get an optional iPhone/iPod adapter which allows you to play movies directly from one of these devices.

Novero’s site also states that the Madison eyewear also comes with an extra frame for prescription lenses. Not sure how prescription lenses fit in with eyewear that you can’t see through, but hey, it’s free(ish).

Full Size Video

Related pages & posts – Oakley Invents Prescription 3D Glasses, Surviving Better by Seeing in the Dark, 3D Glasses 2.0, Oakley 3D Sunglasses for Tron: Legacy, Fashion Sunglasses Go 3-D, Video Sunglasses from Vuzix.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Lady Gaga and Polaroid introduce Camera Sunglasses

For someone who is used to having cameras snapping at them night and day, I guess it’s not surprise that Polaroid approached Lady Gaga for a camera sunglasses collab. Given that she also wears sunglasses like the rest of us wear clothes, Lady G is a prime candidate.

Polaroid recently announced that in their partnership with Gaga (she was named their Creative Director last year), they have plans to release a pair of sunglasses called the GL20, which have a built-in camera in the nose piece that allows the wearer to take pictures at will. After the pic is snapped, the LCD lenses allow the wearer to show their pics to their friends. There’s also a USB drive in the arm of the sunglasses that lets the wearer download their pictures or send them to a printer. AND the shades are Bluetooth enabled so you can send them to a printer via Bluetooth (and why not use the GL10 instant mobile printer by Gaga for this operation?). AND the lenses have high powered lasers that can burn through 10 inches of solid steel (actually this part isn’t true, but the rest is).

The photos are 5 megapixels and there’s a shutter button cleverly hidden on the side of the frames. The frames themselves are large, black and mysterious – total Lady Gaga style (minus the burning cigarettes).

There’s a little controversy floating around about the privacy concerns with picture-snapping shades. Remember the night vision camcorder that could see through clothes, or the camera-embedded Nano that was banned from certain gyms? Some worrisome web folks think these sunglasses fall in the same field. So what did Lady G have to say about all of this?

“You can come to one of my shows and wear them. Take pictures of me dancing on stage.”

What else can you expect from a 24-year-old mega star? Polaroid has yet to release a date that these sunglasses will be available to the public, stay tuned for more news.

Related pages & posts – Famous Musician Contact Lenses, Elle Announces Runway Show this September, David Bowie on Lady Gaga’s Album Despite Denial?, Strokes and Lady Gaga clash at Lollapalooza 2010, Giorgio Armani Duet: Elton John & Lady Gaga, Celebrity Eyewear Sightings for February 2010, Marchon Eyewear Sponsors ACE Awards, UK Sunglasses, Celebrity Eyewear Sightings for November 2009, Hipster Glasses Frames.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

3D Glasses 2.0

Marchon 3D Video

With the advent of 3D film popularity, 3D eyewear companies are on the race to keep up with the technology and improve upon it. Those disposable glasses you get at the movie theater might soon be a thing of the past, as the eyewear business in general is looking to build 3D glasses that have more advanced technology, and therefore are more expensive and not so easily disposable.

So here’s the skinny on today’s 3D technology: The technology used in most 3D films today is passive circular polarization. These films require special 3D cameras to produce the 3D effect, and they require the disposable glasses you receive at the theater. These glasses also require a special silver screen to be projected upon.

The problem with these glasses is that outside of the theater they have no purpose. They distort vision too much on their own, and cannot be used for everyday life. Also, the 3D TVs that are being produced today require their own individual brand of active glasses, so the movie theater disposables won’t work at home either. However, many eyewear companies, like Marchon and Oakley are attempting to create fashionable 3D sunglasses that can be used in the theater and outside in the “real 3D” world.

Marchon is currently teaming up with Nike, Calvin Klein, and Nautica to develop fashionable, everyday 3D glasses. Their reasoning behind this is that 3D technology is on an extreme popularity spike, and soon everything from cable television to billboard ads will be in 3D.

“It’s not so much that 3D is an eye-popping experience, it’s that it enhances the entire process of viewing anything. There’s more impact and viewers are much more personally involved,” says David Johnson, president of Marchon3D.

Marchon’s 3D technology sunglasses have been in the works for over two years, and are scheduled to be released this month.

Gucci is also releasing 3D sunglasses this month for a whopping $225, but apparently these will be good for theater use only.

Ralph Lauren jumped the shark with the 3D movement in November when they hosted a 4D event at a few of their flagship locations. According to RL, the 4th dimension is “scent.”

RealD has announced that they are releasing a Universal Active 3D technology that will empower 3D glasses to work on multiple types of 3D TVs.

XPAND has also done the same with their product called YOUNIVERSAL HD 3D that will be released to the public in April.

More 3D technological updates are coming throughout the year. Stay tuned to this blog for more new on 3D eyewear.

Related pages & posts: Oakley 3D Sunglasses for Tron: Legacy, Fashion Sunglasses Go 3-D, Oakley Invents Prescription 3D Glasses, Frames in the Rain, Oakley Sunglasses for Electronics Buffs, Video: Oakley Sunglasses High Velocity Tests, Unraveling the Technology Behind Shades, Oakley Prescription Sunglasses.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

New Sunglasses for 2011

A new year means new products for 2011, and many of those products are sunglasses. Fashion companies across the globe have been rolling out new shades, or at least previews of new shades, that they are releasing this month and in the months to come. Fashion never rests, and with these multiple companies dishing out pairs of stylish shades, you won’t want to rest either until you get them all.

Arnette
Arnette specializes in sports enthusiast and casual eyewear, and last week they released several new pairs of stylish shades. The new line of Arnette shades are colorful, fashionable yet retain that cutting edge that Arnette is known for. The 2011 models for Arnette include Wager (AN4144), Stake Out (AN3062), Fire Drill (AN4143).

Revo
Also in the 2011 sunglass race is Revo, which has several new models of sunglasses out for the new year. Combining fashion styles with environmentally friendly ethics, Revo’s frame materials are trendy and earth friendly. Their Eco-Use collection is a nylon frame material made from the seed of the castor bean plant that is sustainable and more environmentally friendly. They also have metal and acetate frames, as well as serilium, revo crystal, and taper corrected lenses. The 2011 models of Revo sunglasses include the Grand Sixties (RE4052), Waypoint (RE2044), Undercut Titanium (RE3083), and Abyss (RE4041).

Police
Known for their high end, streamlined styles, Police sunglasses are taking a blast-from-the-past look and injecting it into their line of 2011 sunglasses. Police has introduced 4 new styles for 2011: the S1667 3GF, S1664 9SB, S8566 531, and S8566 531. These sunglasses have a vintage 80s appeal masked by new age design and style.

Blumarine
To ring in 2011, Blumarine are presenting two special edition women’s frames. One pair is sunglasses (SBM510S 700) and the other is eyeglasses (VBM5135 2AR). Both pair feature acetate frame material and a cool-looking 3D panther head logo on the side.

Related pages & posts – UK Blumarine Sunglasses, UK Police Sunglasses, UK Sunglasses, Fashion Lifestyles.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Sunglasses in the Winter

So the sun might be out less and you might be spending less time outdoors, but that doesn’t mean you don’t have a use for sunglasses. Even when the sun is hidden in the clouds, the harmful UV rays still reach your eyes. And if you surrounded by snow during the winter, on a ski vacation, or just at home, sunglasses are just as imperative as if you were on the beach because the snow reflects the sunlight up to your face. Also, fashion is a year-round phenomenon that doesn’t disappear with seasons. So if you want to stay looking stylish during the winter, you gotta have shades.

On that note, here are a few models of sunglasses that are great for brightening up your winter blues:

Oakley Split Jacket
A classic model from Oakley, these shades are perfect for winter because they come with a pair of interchangeable lenses, they have a stylish Oakley look, and they’re great for sports activities. If it’s cloudy outside or lowlight conditions, simply switch out the lighter lenses so you can still get UV protection despite the lack of direct sunlight.

Polarized Ray-Ban Aviator
If there is one model of sunglasses that never goes out of style, it’s Ray-Ban Aviators. These shades have been around for over 50 years and have been made famous by rock stars, politicians, and Hollywood in general. Best of all, they look great on men and women. Buying a pair of Aviators will probably be the best fashion investment you’ll ever make because you can wear them year-round, you’ll never grow out of them, and they’ll never go out of style. Winterize your Aviators by getting a polarized pair of lenses to block the sunlight’s glare from the snow, ice, and car windshields.

D&G DD 8058
One color that is always in fashion during the winter is black, and D&G have some of the most stylish black frames for women. The DD 8058 is the classic 60’s throwback model that matches with whatever outfit you may be adorning. Plus, if you’re walking the snowy streets of London or NYC, the big black lenses are large enough to block the sunlight that is reflecting off the snow from reaching your eyes.

Electric Velveteen
Wake up the winter slumber with these bright and bold shades from Electric. The Velveteen model comes in several different vibrant color combinations, and is perfect if you want to stand out amongst the grey and monotone colors that usually follow fall fashion. These are a great pair of sunglasses to start off a bright new year with.

Anarchy Transfer
Get in the holiday spirit with the Transfer model from Anarchy. For every pair of this model that Anarchy sells, they’ve promised to donate $5 to the National Kidney Foundation. Not only can you give back by buying these shades, but they look great on men and women, and they have polarized lenses for extra eye protection.

Related pages & posts – Sunglasses for Fall Outdoors, Sports Lens Technology: Deciding What Works for You, Sunglasses Optimized for Driving, Sunglasses are for Protection as Well as Fashion, Sunglasses & Contacts Go Together, Lens Color Makes a Difference, Protective Sports Goggles, Sports Vision, UK Sunglasses, Goggles.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

Smith Optics Partners with AMA Arenacross

Full Video

Feld Motor Sports announced that AMA Arenacross now has an official eyewear company: Smith Optics. Arenacross, which is a scaled-down version of Supercross, has been steadily growing in popularity across the U.S. Smith Optics is a perfect fit for Arenacross because they’ve been designing eyewear especially for extreme sports.

“We’re really excited and feel fortunate to have this opportunity,” said Mark Phares, Smith Optics GM of Motorsports. “Arenacross provides a great audience and rider base for our broad product offering – it will surely help to catapult our brand awareness to a whole new level. Be sure to stop by the Smith display on the concourse at an Arenacross race near you.”

This partnership isn’t Smith Optic’s first with motorcross, they’ve also recently partnered with Monster Energy Supercross for 2011. Smith has been heavily involved with AMA for years, sponsoring athletes such as Travis Pastrana and Ashley Fiolek, both of whom have their own model of Smith sunglasses.

The next AMA Arenacross series begins Jan. 8, 2011 in Tulsa, OK. Expect to see a lot of Smith goggles and sunglasses at AMA next year.

Related pages & posts – UK Smith Sunglasses, Smith Motorsport Goggles.

Want to get these alerts immediately? Just sign up to follow us on Twitter at http://www.twitter.com/framesdirect. Check out our Facebook page, too.

« Previous Page — Next Page »