America Sees 66% Increase in Myopia

According to a recent study released by the National Eye Institute, the number of near-sighted Americans has risen from 25% to 42% over the last 30 years.

The study did not address causes of the spike in myopia but near work, like reading and using a computer, has long been a suspect. The rising cost of treating the disease means that identifying its causes is quickly becoming an issue of

FramesDirect Hosts Concert at SXSW

FramesDirect.com presents the “Upgrade Your Face”� concert on March 16 at 7 pm in Austin, TX. The event is free to the public and will feature a string of national musicians and prize giveaways. The concert coincides with this year’s SXSW music, film and interactive media festival. Read more…

An Invitation:

Who: You!
What: Upgrade Your Face Concert
When: March 16 at 7 pm
Where: Stompin’ Grounds Cocktail and Coffee Lounge at 3801 S. Congress Ave, Austin, TX
Why: To bring people together for the sake of music and style

Arnette Welcomes…

Corey Martinez joins Arnette’s pro BMX squad. He says of the team, “They’re nice guys and awesome riders. Plus, Arnette makes some amazing shades. Let the good times begin!”� The 26-year-old has received multiple NORA Cup “Street Rider of the Year”� awards and has several other major sponsorships.