Austin Job: Site Conversion Senior Analyst

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The Site Conversion Senior Analyst will be responsible to constantly monitor and analyze FramesDirect.com’s site conversion, identify conversion issues and hurdles and provide data-based recommendations to the marketing and usability teams to generate more customers and drive higher sales. This role will execute and analyze daily performance reports targeted to: site visits by channels (SEO, PPC, affiliates, direct, etc), pages views, exit and bounce rates, orders and sales to measure the “health of the business”, measure and report on the impact of projects and strategic/tactical improvements. A key for success in this role is a unique blend of analytical acumen, strong experience in e-commerce, technical skills and business knowledge. This role provides the opportunity to work with a global view of the entire FramesDirect.com business.

As a conversion expert this will be a key, valuable, and visible role in the organization.

Responsibilities:

• Analyze overall site usage  (quantitatively and qualitatively)
• Site traffic analysis (by time period, promo types. etc…)
• Analyze conversion rates (by traffic sources, time of year, product, etc )
• Analyze page views, bounce and exit rate (by site areas/pages)
• Perform Funnel analysis
• Monitor daily performance metrics to understand channel performance and diagnose issues
• Set up A/B tests, reporting/analysis standards
• Recommend and structure tests including home pages, category and product pages, landing pages, shopping cart, etc
• Perform granular traffic and conversion audits across points of sale to gain insight into keyword and landing page performance/category performance
• Provide insights to the SEO team as well as recommendation on how to better reference the site to maximize conversion
• Work closely with the Marketing and Merchandising team as well as the Site Usability team to improve overall conversion rate, providing data and analysis to justify required changes to the site marketing, user experience, pricing, CRM, etc
• Work closely with the Customer Acquisition team to maximize ROI of the marketing budget through site conversion

Requirements:

• BS, BA, or Graduate degree, MBA preferred
• Minimum of  5 years experience in e-commerce data\business analysis
• Minimum of 3 years in ecommerce site conversion analysis
• Proven track record in driving conversion of ecommerce site
• Good understanding of digital marketing principles and best practices
• Ability to balance theory and practical reality
• Experience with large, active data sets in multiple environments
• Ability to work in a fast paced, open environment with limited structure
• Ability to effectively prioritize multiple requests from different stakeholders
• Strong interpersonal and communications skills
• Strong conceptual and analytic skills

To apply for this job, go to www.essilorusa.com under CAREERS.

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