Austin Job: Director, Online Customer Acquisition

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Position Summary:
FramesDirect.com.com is seeking a Director, Online Customer Acquistion to lead FramesDirect.com’s all online customer acquisition efforts and will focus on driving growth in existing and developing new acquisition programs including, but not limited to: online advertising, SEM, SEO, Affiliate program, email marketing, Social Media marketing and partner distribution (portals, Shopping Comparison).  This position requires a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. The role requires an analytical mindset and relentless drive for performance to optimize all campaigns for maximum efficiency and effectiveness.    It requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics. The Director, Online Customer Acquisition will report to the VP-GM, FramesDirect.com and have significant exposure to the management team, President, CEO and Founders.

Responsibilities:

• Developing and executing an online customer acquisition plan designed to maximize site traffic and drive significant customer and sales growth.
• Develop media plans, manage budget and ensure effective creative development and program execution.
• Maximize paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
• Executing effective affiliate programs/publisher management activities to achieve business development goals.
• Manage relationships with third party bid management partners and media agencies to effectively and efficiently allocate budget across campaigns and initiatives
• Track and report on campaign results, data analysis. Report performance on all online media acquisition/ efforts including spend, conversions number of customers acquired and ROI to the senior management team.
• Develop and maintain a robust test & learn plan to improve our online ad creative and landing pages.
• Design test strategies and creative to optimize results.
• Partner with the Product and Site Conversion team to make recommendations for on-site changes to improve acquisition programs.
• Develop promotional plans to support new product launches and company initiatives.

Requirements:

• Bachelors Degree, Master’s  preferred.

• 7-10 years of marketing experience, minimum 5 years online / Internet marketing.
• Must be able to plan and organize major marketing programs and coordinate development by agencies and internal team.
• Strong knowledge of the Internet, online and email marketing technologies and best practices.
• Significant experience in direct response required.
• Strong experience managing agencies and 3rd party outside vendors.
• Ability to think strategically, analyze a problem and develop tactics/strategies to drive growth.
• Ability to work in a fast-paced, results and deadline driven environment.
• Able to establish productive cross-functional relationships in a collaborative team-based environment
• Strong organizational and project management skills.
• Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts.

International experience would be a plus.

To apply for this job, go to www.essilorusa.com under CAREERS.

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